Audience Editor

The New York Times is looking for an editor with experience in journalism and international audience engagement, particularly with managing a news organization’s presence off-platform. 

You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. Engaging our readers; monitoring competitors and news trends for story ideas; and providing regular audience insights to inform our daily and enterprise report are essential.

As an Audience Editor, you will work with editors across our Seoul newsroom on how off-platform signals from search and social can inform our journalism, both before and after publication. You will also optimize our journalism for search, promote it across our social platforms, provide regular performance insights and signal story opportunities. 

This role will be based in Seoul and report to the Deputy Audience Editor in London. Please note that we will also consider candidates outside Seoul who are willing to move, with relocation assistance available.

Main responsibilities:

• Leading The Times’s main off-platform presence, including social media accounts, messaging platforms and other initiatives during key overnight U.S. hours, with a focus on our international audience’s needs
• Optimizing headlines and URLs for search as needed for everyday news coverage and breaking news events, and monitoring our search performance
• Providing trends updates from search and social and flagging coverage opportunities for the main storylines driving the day as well as news that is performing well for competitors 
• Analyzing internal and external data to share performance insights and coverage opportunities in a daily editorial meeting, as well as case studies in a weekly presentation
• Developing and refining the voice of The Times on our off-platform channels, demonstrating excellent news judgment and audience-sensitive framing

• Building creative social native content (e.g., visual cards)
and posting video to our social platforms, including Instagram and TikTok, particularly for breaking news 
• Partnering with editors to workshop on-platform framing of articles that leverages off-platform performance and reader interest

• Interpreting data and signals for promotion opportunities and to know what pieces are the right fit for what audiences want, both on and off our platforms

• Working with journalists in the newsroom on best practices for search and social, including framing pieces for specific audiences

• Developing testing strategies around medium (images, video) and message (headline, social share text) to inform a constantly updating set of best practices for off-platform engagement (social, search, etc.)


Ideal candidate:

• Proven experience in audience engagement, social media, SEO and digital journalism for a news organization

• Excellent news and editorial judgment

• Strong analytical skills and familiarity with how to use data to inform editorial decisions

• Deep understanding of mainstream and emerging social channels

• Consistent record running Facebook, WhatsApp channels and other social media accounts for major news outlets

• Familiarity with the search landscape and SEO best practices
• A passion for news and a dedication to The Times and its journalistic mission

• Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly

• Experience working independently and collaborating across time zones

Please submit your application by the end of the day, 8th June 2025.

REQ-018264

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