Audience Platform Lead
Job Summary
Job Description
This Audience Platform Lead role involves collaborating with the business and utilizing technologies such as Adobe Analytics, Google Analytics, and WebTrends. The role demands expertise in tag management and audience platforms, offering guidance to web audience resources and direction on marketing technology integration. Key responsibilities include leading customer data platform development, data analysis, and working with APIs. Additional tasks involve leading technical solution implementations, building data models, managing data ingestion, and collaborating with internal teams to develop CDP solutions for marketing activation. The role requires defining segments, orchestrating customer journeys, and working on data transformations. The candidate will need to work on queries, segment development, audience creation/activations, and customer journey orchestrations.
Must have:
- Experience in Leading Customer Data Platform development
- Experience on Python or JavaScript or Node.JS
- Experience with APIs (REST, Open APIs, CURL)
- Data analysis, ingestions, modelling and mapping
- Experience on unstructured data using JSON/Parquet file format
Good to have:
- Understanding of CCPA, GDPR and other Data Protection Acts
- Client facing experience
- Experience with Reporting Technologies
- Experience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360
- Big Data ETLs
8 skills required
Job Details
The purpose of this role is to work with the business and sing Adobe Analytics, Google Analytics, WebTrends and other technologies. This role serves as a subject matter expert on tag management and audience platforms, and provides guidance and oversight to other web audience resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.
Job Description:
Mandatory (top 5)
- Experience in Leading Customer Data Platform related development
- Experience on Python or Java Scripting or Node.JS
- Experience with APIs (REST, Open APIs, CURL)
- Data analysis, ingestions, modelling and mapping
- Experience on unstructured data using JSON/Parquet file format
Preferred (top 5)
- Understanding of CCPA, GDPR and other Data Protection Acts
Client facing experience - Experience with Reporting Technologies
- Experience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360
- Big Data ETLs
- Leading the team in implementation of technical solutions and driving proof of concepts
- Responsible for building data model based on the gathered requirements and data architecture.
- Reponsible for data ingestion into the cdp platform via batch and real time streaming modes - using ETL,API,JavaScript etc
- Responsible for data extraction/outbound dataflows to reporting tool, other adobe product or 3rd party system
- Reponsible for working on defined business rules/transformations/BRDs
- Colloborate with internal teams to develop solutions for CDP platform for marketing activation use cases.
- Should be able to work on queries, segment development, audience creation/activations, customer journey orchestrations
- Should be able to define segments and orchestrate customer journey based on the BRD
Location:
BangaloreBrand:
MerkleTime Type:
Full timeContract Type:
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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