Brand Director

Patreon is a media and community platform where creators give their biggest fans access to exclusive work and experiences. Over 300k creators are cultivating fandoms and building their businesses each month. Creators can offer free memberships to fans looking to explore more of their work, paid memberships to give access to exclusive media and community, or sell directly to fans with Shops.

Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:

• 8B+ earned since Patreon's inception

• 30M free new memberships in the first year of launching that option, and

• 10M fans paying each month for exclusive access to creators' work and community.

We're continuing to invest heavily in building the best creator products with the best team in the creator economy and are looking for a Brand Director to support our mission

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Team        

The marketing team at Patreon is led by the SVP of Brand marketing, who you will report directly to. Your marketing partners will be made up of our creator marketing team, social team, creative studio, video studio and marketing capabilities team. Broader cross functional partners include our communications team, product marketing team and creator team.                        

About the Role

As the Brand Director, you'll take charge of crafting Patreon’s strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context. Your collaboration will be extensive, touching base with key team members from our marketing, product and comms teams, ensuring an integrated and impactful approach across our brand campaigns and all marketing efforts. This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life.

About You

• Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps, ensuring alignment between brand storytelling, growth objectives, and business outcomes.

• Proven ability to drive cross-functional collaboration at scale, influencing senior stakeholders and aligning diverse teams—including creative, growth, and product marketing—to deliver cohesive brand experiences.

• Expert-level knowledge of brand performance measurement frameworks, with the ability to develop and refine proprietary metrics that drive brand equity, customer lifetime value, and competitive differentiation.

• Experience architecting and overseeing an annual brand calendar that harmonizes product launches, cultural moments, and market trends to drive sustained engagement and category leadership.

• Deep proficiency in integrating qualitative and quantitative data insights to craft compelling narratives that guide brand strategy, campaign optimization, and long-term market positioning.

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win. 

• Build with Craft | We sign our name to every deliverable, just like the creators we serve.

• Make it Happen | We don’t quit. We learn and deliver. 

• Win Together | We grow as individuals. We win as a team.

We hire talented and passionate people from different backgrounds across the organization. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you.

Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, unlimited paid time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.

The posted range represents the expected salary range for this job requisition and does not include any other potential components of the compensation package, benefits and perks previously outlined. Ultimately, in determining pay, we'll consider your experience, leveling, location and other job-related factors.

Compensation Range: $220K - $330K