Brand Manager

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Job Summary

Job Description

The Brand Manager will implement brand plans, campaigns, and supporting projects, playing a pivotal role in strategic brand management and development of character IPs. This role informs decision-making and drives the success of brand, content, and marketing initiatives. Candidates need previous brand management and governance experience in entertainment or media, proven experience in brand planning and promotional campaigns, and strong analytical and critical thinking skills. Experience in UK and international brand building, understanding marketing for content distribution, licensing, and partnerships is essential. The role requires handling multiple projects, effective team collaboration, excellent organizational and communication skills, and budget management.

Must have:

Implement brand plans, campaigns, and supporting projects.
Strategic brand management and development of character IPs.
Inform decision-making and drive success of brand, content, and marketing initiatives.
Previous brand management and governance experience in entertainment or media sectors.
Proven experience in brand planning and promotional campaign implementation.
Strong analytical and critical thinking skills.
Experience in brand building projects in the UK and international territories.
Understanding of marketing and promotions for content distribution, licensing, and partnerships.
Ability to handle various projects simultaneously.
Collaborate effectively in a team environment and across departments.
Excellent organisational and communication skills.
Ability to plan expenditure and track budgets.

Perks:

Employee Owned organisation
Diversity & Inclusion Charter commitment
Welcome applications from all individuals
Happy to discuss flexible working needs
Signed the Age-friendly Employer Pledge
Disability Confident Employer
Living Wage Employer

4 skills required

4 skills required for this role

Add these skills to join the top 1% applicants for this job

team-management

communication

problem-solving

game-texts

Job Details

About The Role

Start Date: ASAP

Contract: Permanent

Working Hours: 37.5 hours per week, worked 9.30-6pm with an hour unpaid lunchbreak each day

Salary: Depending on experience

Location: Gas Ferry Road Studio

The Brands and Licensing team commercially exploit the company's IP in a way that celebrates and respects our creative values whilst maximising revenues for the company. We nurture an understanding of global markets and develop strategies, opportunities, and partnerships to deliver our products and services. Furthermore, we build and understand our audiences and connect them with our products and services.

Main purpose of the job:

The Brand Manager is responsible for implement the brand plans, campaigns and supporting projects working as part of the wider Brand and Licensing team, reporting into the Head of Brand Marketing. This role plays a pivotable role in the strategic brand management and development of character IPs and helps to inform decision-making and drive the success of brand, content and marketing initiatives.

About You

Candidates will need previous brand management and governance experience within entertainment or media sectors. You’ll need proven experience in brand planning and implementation of promotional campaigns as well as strong analytical and critical thinking skills.

We’re looking for someone with experience in brand building projects in the UK and international territories and an understanding of marketing and promotions to support content distribution, licensing strategies and partnerships. You will need to be able to handle various projects at one time and collaborate effectively in a team environment and across departments.

Excellent organisational and communication skills are essential for this role as well the ability to plan expenditure and track budgets.

We will be reviewing applications for interview as they’re submitted. Please confirm your salary expectations and availability in your cover letter.

Please find a full role profile attached.

The closing date for applications is 31st August 2025

About Us

The company is an independent and multi-award-winning studio producing feature films, series, advertising, interactive entertainment and attractions for both the domestic and international market. Our productions are novel, entertaining, brilliantly characterised and full of charm reflecting the unique talent, energy and personal commitment of our team. Our work is often imitated and yet we continue to lead the field producing a rare brand of visually stunning content for cinema, broadcasters, digital platforms and live experiences around the world.

In November 2018, the company became an Employee Owned organisation, ensuring that the studio remains independent and securing the creative legacy and culture of the company for the future.

Our Diversity & Inclusion Charter is our commitment to building a workforce that is truly reflective of society, underpinned by the belief that a diverse and inclusive workforce is essential in delivering on our mission: to create entertainment for all and to be the most inspirational animation company in the world. We welcome applications from all individuals and are always happy to discuss flexible working needs. We've signed the Age-friendly Employer Pledge, a nationwide programme run by the Centre for Ageing Better to make workplaces age-friendly, and the company is also proud to be a Disability Confident Employer and a Living Wage Employer.

Job Description Download Brand Manager Role Profile.pdf