Brand Marketing Lead - The Hunter, Call of the Wild Franchise
Job Summary
Job Description
Avalanche Studios Group seeks a visionary Brand Marketing Lead to spearhead the marketing strategy for their top-performing hunting game, theHunter: Call of the Wild. This role involves leading a marketing team, developing and executing annual marketing plans, managing budgets, and tracking KPIs to measure campaign success. The ideal candidate will have strong commercial acumen, data analysis skills, and a deep understanding of player needs, using this to influence product development. Responsibilities include liaising with game leadership, establishing multi-year brand goals, and ensuring marketing aligns with company objectives. The position requires excellent communication skills, experience in the gaming industry (preferably with an international publisher), and the ability to mentor and guide a team. The role is based in Stockholm, Sweden with a hybrid work model and some international travel.
Must have:
- Lead marketing team
- Develop & implement marketing strategies
- Manage marketing budget
- Track & report on performance
- Player needs understanding
- Data analysis skills
- Excellent communication
- Gaming industry experience
5 skills required
Job Details
Why are we hiring for this role?
Avalanche Studios Group is hiring a Brand Marketing Lead to manage brand and marketing strategy for the worlds number one hunting game; The Hunter: Call of the Wild. The position involves leading a team of marketers and implementing innovative brand and marketing strategies that create impact and stimulate demand.
What you'll do:
- Act as chief marketing liaison to the game leadership team; ensure they're equipped for achieving commercial success.
- Advocate for a deep understanding of player needs in all marketing and product decisions.
- Develop and oversee the implementation of an annual live marketing strategy and manage marketing budget forecasting.
- Ensure we have a clear framework for measuring the value of activities and know what drives sales and brand growth.
- Establish marketing growth strategies, setting multi-year brand goals.
- Track and report on our marketing performance using a robust KPI framework.
- Use player insights to assist development teams in designing games that align with player needs.
- Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
- Work with the Insights team to deliver player and market data that informs product and marketing decisions.
- Build the brand framework and platform for the franchise, maintaining consistent brand attributes, tone, and style.
- Coordinate with game and marketing leads to align our marketing strategies with company objectives.
- Contribute to the strategic direction for the Call of the Wild franchise.
- Lead, mentor, and manage a marketing team to foster creativity, strategic thought, and excellence.
- Keep connected to games industry developments and monitor player & market trends to bring the latest thinking to our marketing work.
Who are we looking for:
We're seeking a visionary leader with vast commercial knowledge and robust data understanding. You're an experienced strategist keen on measuring marketing performance and guiding a team to achieve business objectives. You should have a passion for games, and the ability to both mentor others and anticipate market trends.
Role Context:
As part of the Marketing Leadership team at Avalanche Studios Group, the Brand Marketing Lead will report to the Head of Marketing. You'll be pivotal in our mission to engage our players through the delivery of immersive gaming products framed by compelling brand narratives.
Additional information:
This role is based in Stockholm, Sweden, in a hybrid office/home environment. Expect some international travel, and it is vital you have excellent English communication skills. We prefer candidates with experience at an international games publisher, but we may consider similar tech or entertainment industries.
Note: Research shows under-represented groups in the industry (especially women) might not apply to a job if they don’t check off every requirement. At Avalanche, we’re more about your drive to learn and interest in tackling challenges than what’s on your resume! So don’t stress if you don’t tick every box— shoot us your application anyway! Diverse opinions and different experiences are what make our teams so great, not itemized lists of qualifications.
The Stockholm location
Our Stockholm office is situated in Södermalm, the beating heart of the city’s game industry. It’s a physical representation of our games – the lush vegetation of Just Cause and theHunter: Call of the Wild meets corroded metal straight out of Mad Max. It has everything you need to make it your creative base camp.
Our values
At Avalanche Studios Group, we create worlds beyond limits. But that’s not exclusive to our games, so we’re committed to developing a diverse and inclusive workplace. All Avalanchers have a shared responsibility to create an open work environment where everyone is treated equally and respectfully. Being part of our world is not contingent on your heritage, your gender, or sexual orientation. It’s all about your passion and creativity.
How to apply
To apply for this position, please register below and provide your CV in English. We review applications continuously. All further studio-related information is provided under a non-disclosure agreement.
At Avalanche Studios Group we're always on the lookout for talented individuals to join our passionate team, but please not that relocation assistance is not available for this role.
Who are we looking for:
We're seeking a visionary leader with vast commercial knowledge and robust data understanding. You're an experienced strategist keen on measuring marketing performance and guiding a team to achieve business objectives. You should have a passion for games, and the ability to both mentor others and anticipate market trends.
Role Context:
As part of the Marketing Leadership team at Avalanche Studios Group, the Brand Marketing Lead will report to the Head of Marketing. You'll be pivotal in our mission to engage our players through the delivery of immersive gaming products framed by compelling brand narratives.
Additional information:
This role is based in Stockholm, Sweden, in a hybrid office/home environment. Expect some international travel, and it is vital you have excellent English communication skills. We prefer candidates with experience at an international games publisher, but we may consider similar tech or entertainment industries.
Note: Research shows under-represented groups in the industry (especially women) might not apply to a job if they don’t check off every requirement. At Avalanche, we’re more about your drive to learn and interest in tackling challenges than what’s on your resume! So don’t stress if you don’t tick every box— shoot us your application anyway! Diverse opinions and different experiences are what make our teams so great, not itemized lists of qualifications.
The Stockholm location
Our Stockholm office is situated in Södermalm, the beating heart of the city’s game industry. It’s a physical representation of our games – the lush vegetation of Just Cause and theHunter: Call of the Wild meets corroded metal straight out of Mad Max. It has everything you need to make it your creative base camp.
Our values
At Avalanche Studios Group, we create worlds beyond limits. But that’s not exclusive to our games, so we’re committed to developing a diverse and inclusive workplace. All Avalanchers have a shared responsibility to create an open work environment where everyone is treated equally and respectfully. Being part of our world is not contingent on your heritage, your gender, or sexual orientation. It’s all about your passion and creativity.
How to apply
To apply for this position, please register below and provide your CV in English. We review applications continuously. All further studio-related information is provided under a non-disclosure agreement.
At Avalanche Studios Group we're always on the lookout for talented individuals to join our passionate team, but please not that relocation assistance is not available for this role.
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About The Company
Avalanche Studios Group is a leading interactive entertainment company, offering a rich portfolio of games from its divisions Avalanche Studios, Expansive Worlds, and Systemic Reaction, including the Just Cause franchise, Rage 2, theHunter: Call of the Wild and Generation Zero.
Avalanche Studios Group is committed to being a truly inclusive and sustainable workplace that creates innovative games through the power of our people’s creativity. All of Avalanche Studios Group games are developed using the proprietary Apex engine, enabling vast open worlds with endless creative possibilities.
Learn more at www.avalanchestudios.com/
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