Brand Storytelling & Creative Marketing Specialist

7 Months ago • 2-4 Years

Marketing

Job Description

Zazz IT Solutions is seeking a dynamic Brand Storytelling & Creative Marketing Specialist to drive high-volume user sign-ups for their freemium recruitment platform. This remote, full-time position requires 2-4 years of inbound or performance marketing experience, focusing on high-volume user acquisition. Responsibilities include developing and implementing high-impact inbound marketing campaigns, leveraging organic and paid growth strategies (SEO, social media, viral content), creating engaging short-form content (videos, reels, social ads) to attract and convert job seekers, optimizing campaign performance through A/B testing and analysis, and collaborating with growth marketing and content teams. The ideal candidate will possess strong social media marketing, content virality, and SEO optimization expertise, along with a data-driven mindset and experience in performance tracking and audience segmentation. Experience in recruitment marketing is a plus.

Good To Have:

Recruitment marketing experience

Must Have:

2-4 years inbound/performance marketing experience
Expertise in social media marketing and SEO
Content creation for TikTok, Instagram, YouTube
A/B testing and performance tracking
High-volume user acquisition focus

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seo

This is a remote position.

About the Role:

We are looking for a dynamic Inbound Marketing Specialist who has a proven track record of driving high-volume user sign-ups in a freemium model or social-driven recruitment platform. The ideal candidate should have experience leveraging organic growth strategies, social media engagement, and performance marketing to attract a large audience of job seekers.

Responsibilities:

• Develop and implement high-impact inbound marketing campaigns to drive mass sign-ups for Zazz’s recruitment platform.

• Leverage organic and paid growth strategies, including SEO, social media (TikTok, Instagram, LinkedIn, YouTube Shorts), and viral content creation.

• Create engaging short-form content (videos, reels, social ads) that attracts and converts job seekers.

• Optimize campaign performance through A/B testing, funnel analysis, and user engagement tracking.

• Work closely with growth marketing and content teams to improve sign-up conversion rates.