Business and Marketing Data Scientist, gTech Ads

3 Months ago • 3-5 Years

Job Summary

Job Description

As a Business and Marketing Data Scientist at Google Ads, you'll be responsible for measuring and optimizing marketing Return on Investment (ROI) for Google's largest clients. You'll build bespoke models that address client's key business questions and collaborate with customers to solve their problems and identify the best statistical techniques. You'll also be responsible for engaging important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution. You'll work with customers and internal teams to translate data and model results into tactical and strategic insights that are actionable for decision-making. You'll co-present to and work with clients to integrate recommendations into business processes. You'll also collaborate with Product/Engineering teams to increase and optimize capabilities of the Applied Digital Skills team, employing methods which create opportunities for scale and proactively helping to drive innovation.
Must have:
  • Master's degree in a quantitative discipline
  • 3 years of experience using analytics
  • Coding (e.g., Python, R, SQL)
  • Querying databases or statistical analysis
  • Lead data science aspects of client engagements
  • Collaborate with customers to solve problems
  • Engage important stakeholders
  • Work with customers and internal teams to translate data
  • Co-present to and work with clients to integrate recommendations
Good to have:
  • Master's degree in Statistics, Mathematics, Bioinformatics, Economics
  • 2 years of experience in data science
  • Experience with statistical software (Python, R, MATLAB)
  • Experience with database languages (SQL)
  • Experience delivering insights from AI/ML
  • Experience with data extraction and modeling tools (SQL, Python)
  • Understanding of AI/ML and statistical methods
  • Collaborate with Product/Engineering teams

Job Details


Minimum qualifications:

  • Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
  • 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree.

Preferred qualifications:

  • Master's degree in Statistics, Mathematics, Bioinformatics, Economics, another quantitative field, or equivalent practical experience.
  • 2 years of experience in a data science, or a related technical field.
  • Experience with statistical software (such as Python, R and/or MATLAB) and database languages (SQL).
  • Experience delivering insights from Artificial Intelligence (AI)/Machine Learning (ML) and statistical solutions to clients, including problem scoping/definition, modeling and interpretation.
  • Experience with data extraction and modeling tools (SQL, Python).
  • Understanding of AI/ML and statistical methods typically used in marketing analytics.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

In this role, you will help measure and optimize marketing Return on Investment (ROI) for Google’s largest clients. You will build bespoke models that address client’s key business questions. You willl have multi-disciplined professionals, PhDs, statisticians, economists, engineers, and former consultants in the team with deep experience in Data Science, Machine Learning (ML) and Marketing Analytics. You will learn the innovative technologies that drive Google products and bring those innovations to life in the context of specific client engagements.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

  • Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management with deep knowledge of Machine Learning (ML) and statistics.
  • Collaborate with customers to solve their problems and identify the best statistical techniques, and develop a modeling framework.
  • Engage important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution.
  • Work with customers and internal teams to translate data and model results into tactical and strategic insights that are actionable for decision-making. Co-present to and work with clients to integrate recommendations into business processes.
  • Collaborate with Product/ Engineering teams to increase and optimize capabilities of our Applied Digital Skills team, employing methods which create opportunities for scale, proactively helping to drive innovation.

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About The Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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