Business Development Manager - Influencers/ KOLS and Affiliates

3 Weeks ago • 2 Years +

Job Summary

Job Description

The Business Development Manager will be responsible for managing Influencers and Key Opinion Leaders (KOLs) in the crypto industry. This role involves developing and implementing strategic plans, identifying new business opportunities, building relationships with Influencers and KOLs, and driving revenue and market share growth. The manager will collaborate with cross-functional teams and provide market insights. Responsibilities include building relationships with local Influencers and KOLs, planning and executing marketing activities, designing and executing campaigns, localizing global marketing campaigns, expanding the user base, identifying potential affiliates, and analyzing campaign metrics.

Must have:

2+ years of affiliate marketing experience
Based in São Paulo
Experience building large affiliate networks
Project management skills and ability to manage priorities
Understanding of affiliate customer acquisition KPIs
Understanding of cryptocurrency space and blockchain
Exceptional communication and relationship-building skills
Ability to work in a fast-paced environment
Fluency in English and Portuguese

Good to have:

Experience with analytical tools and reporting such as Google Analytics

Perks:

Competitive total compensation package
L&D programs and Education subsidy
Various team building programs and company events
More that we love to tell you along the process!

4 skills required

4 skills required for this role

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Job Details

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

We’re looking for a highly motivated and experienced Business Developer to join our team and take charge of managing Influencers and Key Opinion Leaders (KOLs) in the crypto industry. If you thrive in fast-paced environments and are passionate about building impactful relationships and executing creative campaigns, this is the role for you. This position involves developing and implementing strategic plans, identifying new business opportunities, building relationships with Influencers and KOLs, and driving revenue and market share growth, collaborating with cross teams, and providing valuable market insights.

What You’ll Be Doing

Build and maintain strong relationships with local Influencers and KOLs, ensuring alignment with OKX’s brand and strategic objectives, and build partnerships with influencers for the purpose of user acquisition
Planning and execution of online and some offline marketing activities, events, and campaigns with crypto influencers
Design and execute tailored campaigns with KOLs to target specific audiences and maximize impact
Localize global marketing campaigns to align with the cultural and market-specific nuances of the region
Expand the user base and grow awareness of the OKX brand in Brazil
Devise creative ways to identify potential affiliates and user acquisition
Analyze campaign metrics and Influencer/KOL performance, providing actionable insights to optimize future initiatives

What We Look For In You

2+ years of affiliate marketing experience
Based in São Paulo
Experience building large affiliate networks
Project management skills and the ability to manage multiple priorities and deadlines
Understanding of fundamental affiliate customer acquisition KPIs and optimization methods to improve performance through data analysis and segmentation
Strong understanding of cryptocurrency space and enthusiasm for blockchain technology.
Exceptional communication and relationship-building skills.
Ability to work in a fast-paced, results-driven environment.
Fluency in English and Portuguese