Job Description
- Understanding of AERMO funnel
- Collaborate with product teams
- Interpret metrics and share best practices
- Foster test-and-learn culture
- Drive strategic insights
- Forecasting and optimization
- Analyze player behavior
- Monitor product health
- Lead performance reporting
- Build data confidence
- Support product prioritization
Would you like to help shape the commercial and behavioural success of a beloved digital product for kids around the world? As a Business Performance Manager at Toca Boca, you’ll drive strategic insights, forecasting, and optimisation that inform product decisions and help the team grow sustainably. This role combines analytical fluency, business acumen, and close collaboration with product teams to translate data into meaningful impact.
You’ll work cross-functionally to understand player behaviour, monitor product health, and identify opportunities across the AERMO funnel (Acquisition, Engagement, Retention, Monetisation, Operations).
What you’ll be doing
As a Business Performance Manager, you’ll be embedded in the product team, providing clear, actionable insight into how the game is performing and where to focus next.
You’ll own forecasting models for KPIs like ARPPU, conversion, and engagement, ensuring they reflect player behavior and market signals. You’ll lead performance reporting and help the team interpret what’s working and what’s not—always keeping player value and long-term sustainability in mind.
You'll also help build data confidence across the team, coaching others in interpreting metrics, sharing best practices, and fostering a healthy, test-and-learn culture.
Finally, you’ll work closely with Product Managers, LiveOps, and Production to support prioritisation, test hypotheses, and shape product direction. From analyzing event performance to proposing monetisation pacing strategies, your work will give product teams the clarity they need to move with confidence.
