Category Manager- UPI

6 Minutes ago • 3-5 Years

Job Summary

Job Description

PhonePe is seeking a data-driven and results-oriented professional to lead and execute growth initiatives for its UPI Business within Payments. This high-impact role involves managing UPI market share across P2P, P2M, Merchant & Bank Partnerships, and driving the growth of UPI-based products like AutoPay and Scan & Pay for India's largest UPI player. The position requires strong business acumen, analytical skills, a product-led growth mindset, and excellent communication and stakeholder management abilities. The successful candidate will collaborate cross-functionally with Product, Business, Finance, Analytics, Tech, Legal, and Marketing teams.
Must have:
  • Drive & execute growth initiatives for the UPI Business within Payments
  • Managing UPI market share (P2P, P2M, Merchant & Bank Partnerships)
  • Growth of UPI based products such as AutoPay, Scan & Pay
Good to have:
  • Exposure and Knowledge of Payments and Fintech
Perks:
  • Medical Insurance
  • Critical Illness Insurance
  • Accidental Insurance
  • Life Insurance
  • Employee Assistance Program
  • Onsite Medical Center
  • Emergency Support System
  • Maternity Benefit
  • Paternity Benefit Program
  • Adoption Assistance Program
  • Day-care Support Program
  • Relocation benefits
  • Transfer Support Policy
  • Travel Policy
  • Employee PF Contribution
  • Flexible PF Contribution
  • Gratuity
  • NPS
  • Leave Encashment
  • Higher Education Assistance
  • Car Lease
  • Salary Advance Policy

Job Details

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

We are looking for a data driven and results-oriented professional to drive & execute growth initiatives for the UPI Business within Payments. As Manager, Payments Growth you will be responsible for managing UPI market share (P2P, P2M, Merchant & Bank Partnerships) and growth of UPI based products such as AutoPay, Scan & Pay, etc. for the largest UPI player in India.

This is a high-impact role that requires :

a) First principle thinking, business & category understanding

b) Strong Business acumen & analytics skills

c) Product led Growth Mindset

d) Strong Communication and Stakeholder Management Skills

e) Strong execution rigour

f) Exposure and Knowledge of Payments and Fintech is a plus point

You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal and Marketing to drive impact.

Experience : 3-5 years of relevant experience working on growth strategies, customer retention, product led growth, etc.

Education: MBA from Tier 1 college (Preferred)

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



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