Channel Lead(Google, Meta): Games24x7 for flagship product RummyCircle

Introduction

Games24x7 is India's leading multi-game platform. Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games).

Backed by marquee investors including Tiger Global and The Raine Group, the company specializes in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms. The company has also set up a casual games studio, Ultimate Games, to launch new games for the global market.

With a community of over 70 million gaming enthusiasts, the company has recently ventured into the $70 billion global gaming market with specific focus on the United States and will continue to grow internationally and domestically through its innovative games. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, Kiev, Philadelphia, and Miami.

Role: Channel Lead(Google, Meta): Games24x7 for flagship product RummyCircle

We are looking for a highly driven and motivated performance marketing expert to join us. The successful candidate will be a key member of the Performance Marketing team, responsible for all Google, Meta campaigns (Facebook, Instagram, Audience Network etc) and programmatic channels. 

Key responsibilities

• Lead and mentor the performance marketing team

• Own all SRN Campaigns (Google, Meta, DV) and ensure healthy growth + CAC/ROI improvement.

• Design strategies & long term planning for channel tied to the business objectives like driving volumes in Core markets & improving unit economics in Non-Core

• Stakeholder management with senior leadership, highlighting areas of opportunity within channels, experiment results and areas of improvement.

• Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices

• Review campaign strategies on an ongoing basis (Creatives, Placements, Campaign types, Bids) while troubleshooting campaign delivery and performance issues.

• Navigate through the internal system (Tableau) and third-party systems (Appsflyer) to understand campaign performance and potential issues on attribution & reporting. Conduct full analysis of campaign performance, optimizations, issues, etc.

• Make strategic investment/campaign structure changes for long term sustainability of the channel & market. Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions.

• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

• Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact campaigns

Key requirements

• Atleast 6 -8 years experience in Paid performance marketing with at-least 3-4 years of experience managing Google/Meta campaigns

• Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance

• Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV

• Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills

• An understanding of the nuances of both the demand and supply side of a marketplace is also a plus