Community & Marketing Specialist (APAC)

3 Months ago • All levels

Community Management

Job Description

We are seeking an experienced Community & Marketing Specialist (APAC) to develop and execute marketing campaigns across the APAC region, focusing on growing, engaging, and retaining our community, particularly in the Chinese market. Responsibilities include managing Chinese-specific platforms (Douyin, Bilibili, Weibo, Xiaohongshu, QQ, Wechat), regional social media, and storefronts. The role involves owning localization workflows and cultural adaptations for marketing content, ensuring compliance with regional regulations. You will represent the company to players, manage support inquiries and sentiment crises, gather feedback for development teams, and identify/brief KOLs/influencers. Building relationships with media, platform representatives, and event organizers, as well as organizing community events and engagement programs, are also key. Performance monitoring, data analysis, and strategy iteration for growth and engagement are essential.

Good To Have:

Work with local agencies
Gather actionable feedback
Identify and brief KOLs/influencers
Build relationships with media
Organize community events

Must Have:

Develop and execute marketing campaigns
Manage Chinese-specific platforms
Own localization workflows
Represent company to players
Monitor and analyze campaign performance

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unity

Role description

We are focused on creating a state-of-the-art, real-time, soft-body physics engine and making it widely available for entertainment and simulation purposes. Our most widely known product is our game BeamNG.drive, which is now available on Steam in Early Access.

To support our current and future growth in Asia-Pacific, with a strong focus on the Chinese market, we are seeking an experienced Community & Marketing Specialist (APAC) responsible for developing and executing marketing campaigns aimed at growing, engaging, and retaining our community. The role is based in mainland China (preferred), includes up to 20% regional travel, and requires routine collaboration with EU-based teams.

Responsibilities

Strategy & Campaigns

Develop and execute impactful marketing campaigns across the APAC region
Work closely with local agencies and partners to optimize strategic initiatives

Content, Channels & Localisation

Manage day-to-day community and content for Chinese-specific platforms (including but not limited to Douyin, Bilibili, Weibo, Xiaohongshu, QQ, Wechat), plus regional social media, storefronts, blogs and social media
Own localisation workflows and cultural adaptations for all game, marketing and support copy, ensuring appropriate compliance with regional regulations

Community & Partnerships

Represent the company to players in the region: addressing support inquiries, managing any player-sentiment crisis, gathering and relaying actionable feedback to development teams
Identify, negotiate and brief KOLs/influencers to amplify brand reach
Build and maintain strong relationships with relevant media outlets, platform reps and event organisers
Organise and support community events, engagement programs and partner activations at local and regional level

Additional topics

Monitor, analyze, and report on campaign performance, platform-sentiment and community metrics
Iterate on strategy based on data-driven insights to improve growth, engagement and retention.
Assist with other marketing and community-related tasks as needed

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