Creative Director, APAC

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Creative Director to join Crunchyroll's APAC marketing team. In this key role, you'll lead creative strategy, ideation, and campaign execution across all content marketing initiatives. We need someone with a proven track record of delivering standout advertising campaigns while leading cross-disciplinary design teams. Reporting to our VP of Creative Services, you'll excel at translating content vision into strategic marketing beats, ensuring high-quality creative output, and adapting to rapid changes during live executions. Each day, you’ll prioritise creative challenges, manage projects from ideation to launch, and stay ahead of anime trends and content releases.

Core Responsibilities:

Creative Leadership & Strategy

• Drive creative strategy at scale for anime content, seasonal releases, events, and regional initiatives..
• Lead and Mentor creative teams while collaborating with Global Creative Directors to establish future creative vision and alignment
• Transform complex challenges into clear creative briefs across titles,  content, brand and experience.
• Foster trust-based relationships with all partners

Project Execution & Quality Control

• Own end-to-end creative quality from initial briefing through final delivery
• Lead creative critiques to draw out the best possible ideas aligned with design and brand strategy
• Ensure pixel-perfect execution across all static and audio-visual asset creation
• Manage project timelines and budgets while maintaining creative excellence
• Balance multiple projects simultaneously while providing clear direction to teams

Production & Implementation

• Oversee preparation of presentation materials and refinements
• Guide design implementation, craft, and overall production accuracy
• Build and manage relationships with creative agencies capable of delivering at scale
• Develop innovative ideas that resonate with both brand values and specific content offerings

About You

We get excited about candidates, like you, because...

• 12+ years of creative experience, including 6+ years in senior roles, with a focus on entertainment/content marketing and a strong understanding of anime, manga, and fan communities.
• Proven portfolio demonstrating strong consumer insights, campaign success, and individual impact within collective efforts
• Expertise in promoting creative strategies and managing project delivery cycles
• Experience leading cross-disciplinary design teams in a branding/design agency environment
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), Figma, and Google Workspace
• Deep understanding of APAC markets, entertainment trends, and the streaming industry
• Proficiency in English & Hindi, with knowledge of Tamil, Telugu, and Bahasa Indonesia a plus

About the Team

The Creative Marketing Team at Crunchyroll APAC is a passionate group of creative professionals dedicated to connecting anime with audiences across Asia. The team excels in big idea thinking, design, and AV production, creating award-winning campaigns that resonate with fans and new audiences alike.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Free premium access to Crunchyroll
• Professional Development
• Company's Paid Parental Leave
• up to 22 weeks for birthing parents
• up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer
• Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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