Creative Strategy

6 Months ago • All levels

Job Summary

Job Description

The Creative Producer will be part of the creative producers team with a unique blend of creativity and analytical insight. They will play a critical role in driving the success of games through innovative and data-driven marketing strategies. The role involves ideating and optimizing the creative process, exploring new marketing trends, and collaborating with growth teams to integrate creatives into campaigns. Responsibilities also include overseeing market research, analyzing game performance data, and managing multiple creative projects simultaneously. The candidate will be expected to analyze data and use the insights to improve the creative content. The role demands a good understanding of business objectives and the ability to produce high-quality deliverables, collaborating with cross-functional teams. The candidate should also be familiar with social media platforms and advertising trends.

Must have:

Fluent in English
Bachelor's degree in Marketing or related field
Experience in creative marketing or market research
Strong analytical skills for data interpretation
Creative and innovative mindset
Familiarity with social media and advertising trends
Excellent communication and presentation skills
Ability to thrive in a fast-paced environment

5 skills required

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Job Details

The opportunity

The Creative Producer will be part of the creative producers team with a unique blend of creativity and analytical insight. You will play a critical role in driving the success of our games through innovative and data-driven marketing strategies. We constantly challenge ourselves to keep learning, and we look forward to welcoming more passionate people to our team, interested in understanding the experience behind the numbers and pushing creative ideas to new heights.

What you'll be doing

Overview and Optimize the ideation process for our creatives in sync with other producers and designers.
Constantly explore new creative approaches and marketing trends to stay ahead.
Creative tests: Track the testing methodologies and constantly optimize to improve our process internally.
Collaborate with growth teams to successfully integrate high-performing creatives into primary campaigns.
Oversee market research activities to track industry trends and competitor activities. Utilize data insights to guide the team's creative decision-making process.
Visualizing creative test results for designers and Managers Partner effectively with our Creative and User Acquisition teams to help drive millions of users DAILY all around the world.
Analyze game performance data to identify opportunities for creative improvements that align with business objectives. Manage multiple creative projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.

What we're looking for

Fluent in English.
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in a creative marketing or market research role within the mobile gaming industry.
Strong analytical skills, with the ability to interpret data and draw actionable insights.
A creative and innovative mindset, coupled with a keen understanding of the intersection between business objectives and creative content.
Familiarity with social media platforms and advertising trends.
Excellent communication and presentation skills.
Ability to thrive in a fast-paced, constantly evolving environment.

Additional information

Relocation support is not available for this position.
Work visa/immigration sponsorship is not available for this position

Life at Unity
Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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