CRM Analyst PL/SR

##### Who are we?

Pipa Studios is a leader in the Social Bingo segment in South America and has been developing mobile games since 2012. Our base is in São Paulo, Brazil, and we operate globally, with a presence in the markets of Mexico, Spain, Italy, France, and the USA.

Our game portfolio is diverse and includes the best-seller Praia Bingo. We are one of the largest gaming companies in Brazil and continue to grow with new products and ideas. We achieve this success by being a group of agile, creative, restless, innovative, and talented people with grand objectives.

Profile

We are growing at an accelerated pace and will spare no effort to go even further. We are looking for a committed professional aligned with the company's objectives. Therefore, self-motivation, innovative spirit, initiative, and empathy are fundamental qualities.

Your role

As a CRM/Data & Strategy Analyst, you will be responsible for developing, implementing, and monitoring customer retention, engagement, and reactivation strategies, with a special focus on the VIP customer base. You will act analytically and strategically to transform data into impactful actions, ensuring that customers maintain a healthy and active relationship with our products. Furthermore, you will be an important link between the Marketing, Operations, and Customer Service areas, providing data, insights, and support for the execution of relationship and loyalty initiatives.

##### Requirements

• Plan, implement, and monitor customer retention, engagement, and reactivation strategies across different channels;
• Design and operationalize segmented communication flows throughout the customer journey;
• Create and monitor performance reports and dashboards, generating strategic analyses and recommendations;
• Structure and execute loyalty programs and repurchase incentive initiatives;
• Prepare reports and presentations of results and insights for leadership and other company areas;
• Conduct benchmark research to follow CRM market trends and best practices;
• Collect and analyze customer experience data from interaction with support and relationship teams;
• Ensure that customer service teams have the necessary information, tools, and segmentations for their activities;
• Interface with suppliers and partners responsible for executing special campaigns and actions;
• Collaborate with Marketing and Operations areas to align results and optimize CRM strategies.

Requirements

• Excellent oral and written communication skills, with strong organization and attention to detail;
• Analytical and data-driven profile, with the ability to transform actions into actionable insights;
• Experience in interpreting data and graphics, translating them into strategies and action plans;
• Intermediate knowledge of Excel and SQL;
• Experience with data visualization and analysis tools (e.g., Metabase, Tableau, PowerBi or similar);
• Knowledge of loyalty programs, retention strategies, and customer relationship management;
• Experience in planning and executing multichannel marketing campaigns (push notification, SMS, WhatsApp, E-mail, among others);
• Ability in customer segmentation, journey definition, and engagement funnel construction.

You will stand out if:

• Interest or affinity with the digital games universe;
• Knowledge in predictive analysis and data modeling to anticipate behaviors and opportunities;
• Ability in copywriting and creating attractive texts for CRM and marketing campaigns.