CRM Marketing Specialist

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands. 

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

We are looking for a talented CRM Marketing Specialist to join our Audience Growth Operations team within Nine’s Publishing business. You will play a key role in implementing subscriber vision for engagement, retention, growth, and re-activation lifecycle campaigns. Working closely with the Marketing Automation Lead, you'll execute targeted campaigns using our customer data platform and manage our customer relationship management system. This is an opportunity to directly impact our audience growth and retention, contributing to the success of our publishing initiatives.

Day to day you will:

• Design, build, and optimise automated marketing campaigns using Salesforce Marketing Cloud (SFMC).
• Define audience segmentation criteria and build robust data extensions using SQL to ensure the right message reaches the right person.
• Champion continuous improvement by supporting A/B testing to optimise campaign results.
• Create dynamic and personalised email content for our subscribers using AMPscript.
• Monitor the platform and support data cleanup activities.
• Help identify, investigate, and resolve platform and data issues to support the maintenance of seamless marketing operations.

What you’ll bring:

• Proven hands-on  experience using Salesforce Marketing Cloud (SFMC) or similar marcomms platforms.
• Strong SQL skills and experience with Relational Database Management Systems (RDBMS).
• Proficiency in AMPScript and SSJS.
• Basic to moderate experience with HTML, CSS, and JS.
• Strong communication skills and the ability to synthesise technical information to business stakeholders.
• Understanding of Data Privacy Regulations e.g., Australian Privacy Principles (APPs)
• Experience working in a subscriptions business is desirable.
• Experience working with a Customer Data Platform (CDP) is a plus, as is experience with git or version control system tools.
• Familiarity with paywall platforms or a willingness to learn.
• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer) are highly desirable.

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team. 

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.