Data Analyst, Marketing Analytics
Job Summary
Job Description
Scopely seeks a Data Analyst, Marketing Analytics to join its Mexico-based Marketing Analytics team. Responsibilities include analyzing large datasets of mobile game player behavior, collaborating with marketing stakeholders to understand their needs, surfacing insights to optimize capital allocation, and working with data product, analytics engineering, and data science teams. The role also involves creating dashboards to effectively communicate findings. The ideal candidate possesses 3+ years of experience as a Data Analyst, preferably with a background in performance marketing and mobile free-to-play gaming, advanced skills in SQL and Python/R, and experience with visualization tools like Looker. Strong presentation and communication skills are essential.
Must have:
- 3+ years Data Analyst experience (Performance Marketing & Mobile Gaming preferred)
- Advanced SQL & Python/R skills
- Data visualization tools (Looker preferred)
- Strong analytical & problem-solving skills
- Excellent communication & presentation skills
Good to have:
- Google Cloud Platform & BigQuery experience
- Master's degree in quantitative field
11 skills required
Job Details
Description
Scopely is looking for a UA Data Analyst to join our Marketing Analytics team in Mexico on a hybrid basis!
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
The Marketing Analytics team is responsible for executing the cross-portfolio analytics initiatives for Scopely’s User Acquisition teams.
What will you do?
- Analyze large, complex data sets representing the behaviour of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org.
- Collaborate with diverse marketing stakeholders to understand their needs and collect requirements
- Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business
- Collaborate and work closely with our data product, analytics engineering and data scientists teams to deliver insightful analyses and help build our data products that bring strategic fit, user value and business value.
- Contribute to the development of jaw-dropping dashboards to more effectively surface the group’s findings
What We’re Looking For:
- 3 years of experience as a Data Analyst - a background in performance marketing and mobile free-to-play gaming is strongly preferred.
- Intellectual curiosity, analytical rigor, hard-working and a good business intuition are a must!
- Critical thinking and problem-solving capabilities
- Advanced skills utilizing analytics tools and languages used to manipulate and export data in large data sets (SQL) and to analyze/automate (Python preferred / R) - exposure to Google Cloud Platform and BigQuery is a plus.
- Working Knowledge of visualization tools: Looker (Preferred), Qlikview, Tableau or PowerBI.
- Strong presentation skills; ability to effectively communicate complex results throughout an organization
- Bachelor Degree - Masters degree a plus - in a quantitative or scientific field such as Math/Stats, Economics, Computer Science, Engineering, Physics or similar
- A love or strong desire to work with mobile / games
- Strong English language skills are required for this role as we have a highly diverse and global business
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
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