Demand Generation Content Writer

2 Months ago • 2-5 Years • Editorial

Job Summary

Job Description

The Demand Generation Content Writer will be responsible for creating engaging content to attract customers and support marketing initiatives. Responsibilities include writing SEO-optimized content, collaborating with the team to understand the product and industry, proofreading content, and distributing content through various channels. The ideal candidate should be passionate about writing, marketing, and demand generation. They should have experience in digital marketing, preferably within a startup or high-growth B2B SaaS company, with a focus on revenue-led campaign strategies. The role requires strong project management, communication, analytical, and time management skills to work independently in a fast-paced environment.
Must have:
  • Experience in digital marketing within a startup.
  • Experience in working with a content team.
Good to have:
  • Experience in a B2B SaaS company.
  • Experience in revenue-led campaign strategy.

Job Details

DevRev

DevRev’s AgentOS, purpose-built for SaaS companies, comprises three modern CRM apps for support, product, and growth teams. It connects end users, sellers, support, product people, and developers, reducing 9 business apps and converging 6 teams onto a common platform.

Unlike horizontal CRMs, DevRev takes a blank canvas approach to collaboration, AI, and analytics, enabling SaaS companies to increase product velocity and reduce customer churn. DevRev is used by thousands of companies in search of low latency analytics and customizable LLMs to thrive in this era of GenAI.

Headquartered in Palo Alto, California, DevRev has offices in seven global locations. We have raised $100 million in funding from investors like Khosla Ventures and Mayfield at a $1.1 billion valuation. We are also honored to be named on the Forbes 2024 list of America’s Best Startup Employers. Founded in October 2020 by Dheeraj Pandey, former co-founder and CEO of Nutanix, and Manoj Agarwal, former SVP of Engineering at Nutanix, DevRev continues to push the boundaries of innovation, helping thousands of companies thrive in the rapidly evolving landscape of AI-driven SaaS.

About the role

We are seeking a motivated and results-driven Demand Generation Content Writer to join our demand generation team. The Demand Generation Content Writer will play a critical role in driving demand generation by developing engaging content that will appeal to our audiences, attract customers and complement our overall brand and marketing initiatives.

 

The ideal candidate is a proactive, tech-savvy professional with a passion for writing, marketing and particularly demand generation. We are looking for someone who will thoroughly enjoy the process of producing online content, including conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. Someone who is willing to obsess with understanding audience needs at various stages of their journeys, and driving value creation through every user touchpoint, will be the perfect fit for this role.

 

Self-Starters and outcome-driven professionals, who believe in teamwork, and demonstrate high levels of discipline, curiosity, and grit are likely to succeed.

Responsibilities

  • Write and manage engaging search engine optimized and conversion-centered content.
  • Learn basic SEO and CRO techniques to understand how to drive up content performance.
  • Collaborate with team members to understand our product and industry, and help to create content that’s accurate, informative and relevant.
  • Assist in shaping content that connects technical information with broader market trends in a creative way.
  • Proofread and edit content to ensure accuracy, consistency and alignment to our brand strategy.
  • Assist in distributing content through different channels efficiently to reach our target audience.
  • Track how content is performing and learn how to make improvements based on data.

Requirements

  • Passionate about writing, technology, marketing and in particular, demand generation.
  • 2-5 years of experience in digital marketing.
  • Experience in a startup or high-growth company.
  • Experience in working with a content team to drive campaign execution.
  • Experience in working in a B2B SaaS company is an added advantage.
  • Experience in planning, implementing and reporting a revenue-led campaign strategy is a plus.
  • Good understanding of B2B marketing fundamentals to consistently identify opportunities to attract relevant organic traffic, and run experiments to improve conversion to leads and pipeline.
  • Excellent project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and manage complex projects.
  • Good communication skills.
  • Excellent analytical and time management skills.
  • Self-motivated, goal-oriented, and able to work independently in a fast-paced environment.

Benefits

  • Immense personal and professional development, and career growth opportunities.

Culture

The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. 

That is DevRev! 

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