Demand Generation, Manager

6 Months ago • 8-14 Years

Job Summary

Job Description

The Demand Generation Manager will be responsible for planning and executing marketing demand generation activities to increase brand recognition in the APAC region. This role involves close collaboration with business development, vertical and practice leaders, and the strategic alliances team to coordinate marketing activities and programs to drive marketing qualified leads. Responsibilities include supporting marketing initiatives, generating leads through events, developing content, performing outreach, identifying industry trends, maintaining content calendars, and becoming well-versed in Bounteous x Accolite solutions. Additionally, the role requires awareness of information security measures, and understanding of data privacy and protection.

Must have:

Experience in digital transformation consulting or a digital agency.
Experience driving leads and planning marketing activities.
Exceptional written and verbal communication skills.
Great project management skills.
Strong interpersonal skills.

Good to have:

Knowledge of email marketing.
Knowledge of web analytics.
Marketing, business, or communications degree.

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

team-management

communication

excel

Job Details

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

Profile Summary

We are seeking a Demand Generation Manager to join our growing team! You will be a key player in planning marketing demand generation activities and growing Bounteous x Accolite brand recognition with our prospective and existing clients in the APAC region.

You will work closely with the Bounteous x Accolite business development team, vertical and practice leaders and strategic alliances team to coordinate marketing activities and programs, ultimately driving marketing qualified leads.

The marketing vision at Bounteous x Accolite is to enable greater visibility and create more opportunities to reach key stakeholders at pivotal turning points in the decision-making process. Through our industry partnerships and joint offerings, we distinguish Bounteous x Accolite from other channel and brand partners by providing unique POVs and paving the way in providing best-in-class digital experience solutions.

Information Security Responsibilities

Awareness on information security measures such as acceptable use of information assets, malware protection, password security
Understand and report security risks and how they impact the confidentiality, integrity, and availability of information assets
Understand how data is stored, processed, or transmitted from a Data privacy and protection standpoint

Role and Responsibilities

Support the marketing department's initiatives with the planning, execution, and tracking of marketing demand gen ABM programs aligning with the APAC based BUs Go to market strategies.

• Establish regular touch points with key stakeholders to discuss new prospects, existing accounts, marketing plans, and align on next-steps

• Generate leads and opportunities through high-quality marketing events with partners, such as conferences, webinars, and in-market events. Draft marketing content in coordination with subject matter experts including blog posts, event descriptions, social media posts, and more to create marketing assets and promote marketing activities

• In collaboration with internal stakeholders and external partners, develop content and perform outreach to drive event attendance

• Perform post-event outreach and follow-ups

• Identify industry trends, attend webinars, and review analyst reports to leverage key learnings and share insights with members of the larger team

• Maintain content calendars, email results trackers, and collaborate with product SMEs on development of blogs and white papers

• Become well-versed in Bounteous x Accolite solution offerings, services, and capabilities

• Other duties as required.

Preferred Qualifications

8-14 years previous experience in digital transformation consulting or with a digital agency

• Experience driving leads and planning marketing activities

• Exceptional written and verbal communication skills

• Great project management skills

• Strong interpersonal skills and an ability to build relationships internally and with partner marketing and sales contacts

• Driven and ambitious individual with a strong desire to succeed

• Highly organized with strong attention to detail

• Excellent computer skills, including Excel and PowerPoint. Pardot and knowledge of Sales force.

• Knowledge of email marketing, web analytics preferred

• Marketing, business, or communications degree preferred

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.

Bounteous is willing to sponsor eligible candidates for employment visas.