Demand Generation Manager

2 Months ago • 5 Years + • $120,000 PA - $180,000 PA

Job Summary

Job Description

Captions is seeking a Demand Generation Manager to architect and execute campaigns that drive sign-ups and convert prospects into customers. The role involves managing various marketing initiatives such as webinars, ebooks, nurture streams, ABM plays, and paid ads, balancing ongoing efforts with integrated campaigns. This position requires close collaboration with the Sales team to optimize messaging and maximize pipeline impact, along with continuous testing, learning, and optimization of funnel metrics to increase ROI and revenue. The ideal candidate will be data-driven and possess a strong ability to work cross-functionally.
Must have:
  • 5+ years in B2B SaaS demand generation or growth marketing
  • Full-funnel tactics: webinars, nurture streams, ABM, paid media, email automation
  • Experience supporting hybrid go-to-market models
  • Proficiency with modern martech (HubSpot/Marketo, Salesforce, Ad platforms, analytics)
  • Data-driven mindset
  • Proven collaborator with Sales, Product, Content teams
  • Self-starter with bias for action and creative problem-solving
Perks:
  • Comprehensive medical, dental, and vision plans
  • 401K with employer match
  • Commuter Benefits
  • Catered lunch multiple days per week
  • Dinner stipend if working late
  • Doordash DashPass subscription
  • Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
  • Multiple team offsites per year
  • Monthly team events
  • Generous PTO policy

Job Details

Captions is the leading AI video company—our mission is to empower anyone, anywhere to tell their stories through video. Over 10 million creators and businesses have used Captions to simplify video creation with truly novel and groundbreaking AI capabilities.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.

Our Technology

Mirage Announcement our proprietary omni-modal foundation model

Seeing Voices (technical paper) generating A-roll video from audio with Mirage

Mirage Studio for generating expressive videos at scale

"Captions: For Talking Videos” available in the iOS app store

Press Coverage

Lenny’s Podcast: Interview with Gaurav Misra (CEO)

Latest Fundraise: Series C Announcement

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

Business Insider: 34 most promising AI startups

TIME: The Best Inventions of 2024

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us**

About the role:
As our Demand Generation Manager, you’ll architect and run the campaigns that spark interest, drive sign-ups, and turn prospects into customers. You’ll juggle webinars, ebooks, nurture streams, ABM plays, paid ads, and more—balancing always-on horsepower with headline-grabbing integrated campaigns. Working hand-in-hand with Sales, you’ll relentlessly test, learn, and optimize to keep our funnel humming and our revenue climbing.

Key Responsibilities:

  • Launch multi-channel campaigns across webinars, promoted content, ebooks, paid ads, field events, ABM, and content syndication

  • Run both always-on programs and big-bang plays that roll up into integrated campaigns

  • Drive self-serve demand through targeted ads, emails, and compelling content, then nurture users to activation and purchase

  • Partner closely with Sales to align messaging, share feedback, and fine-tune plays for maximum pipeline impact

  • Monitor, analyze, and optimize: track funnel metrics, shift budgets to top performers, and A/B test everything for continuous ROI gains

Requirements:

  • 5+ years in B2B SaaS demand generation or growth marketing, owning pipeline targets

  • Hands-on success with full-funnel tactics: webinars, nurture streams, ABM, paid media, and email automation

  • Experience supporting hybrid go-to-market models (self-serve and sales-assisted)

  • Proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics)

  • Data-driven mindset—comfortable pulling reports, spotting trends, and making budget calls

  • Proven collaborator who can sync with Sales, Product, and Content teams to hit shared goals

  • Self-starter attitude, bias for action, and a knack for creative problem-solving

Benefits:

  • Comprehensive medical, dental, and vision plans

  • 401K with employer match

  • Commuter Benefits

  • Catered lunch multiple days per week

  • Dinner stipend every night if you're working late and want a bite!

  • Doordash DashPass subscription

  • Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

  • Multiple team offsites per year with team events every month

  • Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

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About The Company

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion. We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

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