Demand Marketing Manager – Integrated Campaigns

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

About the Role

We’re looking for a results-oriented professional with proven B2B SaaS experience to drive integrated marketing campaigns that generate pipeline, accelerate deals, and support revenue goals. This role is critical to our go-to-market engine—owning campaign strategy and execution across digital, content, and both sponsored and events.

You’ll partner closely with product marketing, content, digital, and sales teams to create high-impact, multi-channel campaigns that resonate with enterprise buyers. The ideal candidate has experience managing complex campaigns within a collaborative work management platform—preferably Wrike—and thrives in a complex, metrics-driven environment.

Key Responsibilities

Campaign Planning & Strategy

• Develop and manage integrated campaigns (with global orientation), aligned to product launches, buyer journeys, and target industries or personas.
• Own campaign briefs, timelines, and project management inside Wrike—ensuring cross-functional alignment and visibility.
• Build campaign strategies that incorporate organic social, email, content, field events, webinars, and sales enablement.

Execution & Workflow Management

• Lead campaign kickoff through completion—coordinating with PMM, content, creative, paid digital, and operations teams.
• Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike.
• Work with marketing operations to create, implement and QA campaigns across platforms like Marketo and Salesforce.

Cross-Functional Collaboration

• Collaborate with product marketing to translate messaging into compelling campaign themes.
• Work with sales development to support outbound efforts with targeted campaign assets and follow-up cadences.
• Coordinate field and partner marketing tactics as part of the broader campaign strategy.

Measurement & Optimization

• Define campaign KPIs across awareness, engagement, MQLs, pipeline, and revenue.
• Use data to analyze campaign performance and recommend improvements for future iterations.
• Provide regular reporting to stakeholders and senior leadership using dashboards, presentations and Wrike updates.

Requirements

• 4–6 years of experience in B2B SaaS demand generation or integrated campaign roles.
• Hands-on experience with work management solutions (preferably Wrike) for campaign planning, execution, and team collaboration.
• Demonstrated ability to manage multi-channel campaigns across digital, content, events, and sales outreach.
• Familiarity with marketing automation and CRM tools like Marketo, Salesforce, and Demandbase or Sendoso.
• Strong project management skills with excellent attention to detail and time management.
• Creative thinker with a bias for action and a data-driven mindset.

Preferred Qualifications

• Previous ownership of campaign workstreams in Wrike including templates, dependencies, and reporting.
• Understanding of SaaS buyer journeys and content strategies that support enterprise-level decision-making.

What You’ll Get

• A high-impact role on a high-performing demand generation team.
• A collaborative team culture that values initiative and innovation.
• Opportunity to make a direct contribution to revenue growth and brand visibility.
• Competitive salary, full benefits, and flexible working environment.

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Hybrid work mode

Wrike promotes a hybrid model for team members near our office hubs in San Diego, Prague, Dublin, Nicosia, and Tallinn, with 2–3 in-office days per week to foster collaboration and teamwork. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.

Our persona

💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.

Our culture and Values

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.