Director, Demand Generation

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

The Impact of a Director, Demand Generation to Coupa:

As we continue to grow, we are seeking a highly skilled and experienced Director, Demand Generation to join our team. In this role, you will help set the foundation for the future of demand at Coupa. You will lead the development and execution of integrated demand strategies that align marketing, sales, and partner efforts for your responsible region. The goal is to ensure healthy pipeline, accelerate lead-to-deal conversion, and drive revenue growth through seamless coordination across the business.

• Lead the demand process, including planning, coordination, and analysis for your region
• Leverage data and analytics to track the performance of demand generation initiatives, ensuring that sales teams have a healthy and predictable pipeline of qualified opportunities
• Collaborate with Sales, Marketing, Alliances, and other teams to develop a coordinated and integrated demand plan that meets business goals
• Develop tactical sales plays and outreach cadences tailored to specific targets and aligned with business needs
• Monitor and analyze market trends, customer behaviors, and the competitive landscape to inform demand planning
• Host Demand Boards and planning activities to track progress and align the ecosystem on demand efforts
• Understand areas of strength and weakness across relevant solutions
• Track performance and progress of demand efforts to ensure alignment with pipeline health metrics
• Provide proactive insights to leadership on demand planning, forecasting, and execution
• Foster a culture of collaboration, continuous improvement, and excellence across the demand ecosystem to enhance processes and tools

• Strong analytical skills with the ability to interpret complex data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build internal relationships
• Proven track record of developing and implementing successful demand management strategies
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
• Passion for challenging, improving, and innovating at both a personal and organizational level
• Strong leadership skills with the ability to inspire and motivate a team
• Strong financial, business acumen, and problem-solving skills with the ability to translate processes into value-add business activities
• Bachelor’s Degree in analytical discipline (Finance, Business, Computer Science, Engineering)
• 10+ years work experience in B2B demand generation activities or relevant experience
• MBA or Equivalent Degree strongly preferred
• Experience working with large technology companies is a strong asset

#LI-REMOTE

#LI-MH2

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. 

Please be advised that inquiries or resumes from recruiters will not be accepted.

By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.