Director, Marketing

1 Month ago • 10 Years + • Marketing • $209,344 PA - $307,038 PA

Job Summary

Job Description

The Director, Marketing at Epic Games will lead go-to-market strategies for Epic's shooter portfolio, including Fortnite. This role requires a deep understanding of the shooter landscape and involves collaborating with cross-functional teams (Product Management, Paid Media, Analytics, Partnerships, Creative Services, Video Production) to build and execute marketing plans. Responsibilities include overseeing marketing initiatives, optimizing distribution and acquisition, coordinating brand awareness campaigns, and presenting strategies and data to leadership and external partners. The ideal candidate possesses extensive live service experience and strong leadership skills.
Must have:
  • 10+ years gaming marketing experience
  • Shooter marketing expertise
  • Go-to-market plan execution
  • Cross-functional team leadership
  • Data analysis and presentation
  • Agile and results-driven

Job Details

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

We’re looking for a Marketing Director with extensive games marketing experience to build and execute go-to-market plans for Epic’s portfolio of shooter titles (including Fortnite), reporting to the Sr. Director of Marketing. This exciting role will focus on creating marketing strategies that further Epic’s goal of disruptive innovation in the shooter space. You’ll use your deep understanding of the shooter landscape to create strategies for improving distribution and acquisition; while coordinating big brand awareness beats that leverage Epic’s world-class games and unique entertainment and technology partnerships. The role involves daily oversight and management of go-to-market plans by collaborating with a broader cross-functional team, including the heads of product management, mobile development, and analytics.

In this role, you will

  • Be a shooter marketing subject matter expert, spanning traditional creative marketing, paid media, funnel optimization, and a deep understanding of the technology involved
  • Collaborate closely with the leads of Product Management, Paid Media, Analytics, Partnerships, and Marketing to identify opportunities for distribution
  • Build Go-to-Market plans to seize those opportunities by collaborating with the larger cross functional team (including internal creative services and video creation, social media, comms, policy teams and external partners across third party IP)
  • Partner with the game production and live ops teams on timing and deliverables for consumer facing new features, events, and promotion
  • Work with teams to create and optimize mobile acquisition assets alongside big beats
  • Present strategy, data findings and action items to leadership
  • Coordinate, collaborate, and present to external partners

What we're looking for

  • 10+ years of marketing and gaming live service experience
  • Speed and agility to respond to stakeholder feedback
  • A deep understanding of the shooter landscape
  • Strong operator and executor with exceptional planning and organizational skills
  • Demonstrable experience of being highly agile, collaborative and results-driven
  • Experience collaborating with leadership across teams like Product Management, Development, Paid Media, Analytics, Partnerships, Creative Services, Video Production
  • Deep experience building and executing go-to-market plans
  • An aptitude for analytic thinking
  • An aptitude for leading cross-functional teams together with positivity and collaboration

This role is open to multiple locations across the US (including CA, NYC, & WA).

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).

New York City Base Pay Range
$209,344$307,038 USD
California Base Pay Range
$209,344$307,038 USD
Washington Base Pay Range
$209,344$307,038 USD

ABOUT US

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy .

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found .

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