Director, Marketing

Description

• Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals and minimums
• Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace
• Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions
• Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
• Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation
• Work closely with teams to coordinate and execute tactics within marketing plans for sold activities. More specifically:
• Coordinate with the Program Management team to develop timelines for marketing plans
• Optimize email and e-newsletter tactics
• Work with social media specialist(s) to publish social media posts
• Work with Data Analytics to track program performance – to optimize list targeting/segmentation to improve response rates and overall yield
• Provide ongoing reporting and analysis to inform and support business decisions by:
• Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social
• Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
• Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders
• Share channel performance data with internal teams

• 10+ years events marketing experience in multi-channel marketing (required)
• Education: BA/BS in marketing is preferred
• Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing 
• Exceptional in-person marketing strategy and campaign management skills
• Experience with web analytics including engagement & marketing channel  (such as Adobe Omniture)
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment autonomously
• Excellent teamwork, written and verbal communications skills
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills
• Working knowledge of HTML 

• Comp range: 120,000-130,000. This position is also eligible for a discretionary company bonus, based upon business results.
  
  Benefits:
  
  Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
  
  
• Health Insurance (medical, dental, and vision coverage)
  
  
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
  
  
• 401(k) Retirement Plan with employer matching
  
  
• Life and Disability Insurance
  
  
• Employee Assistance Program (EAP)
  
  

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment..