Director, Marketing Communications

1 Month ago • 10 Years + • Marketing

Job Summary

Job Description

Snyk is seeking a Director of Growth & AI Communications to lead global narrative and communications strategy. This role involves managing media relations, thought leadership, internal communications, and social media with a startup mentality. The Director will own and evolve the external narrative around Snyk's AI strategy, ensuring impactful messaging across all channels. They will also shape and deliver high-impact internal communications to foster a strong, aligned culture. The role requires leading a small team, including a Social Media Manager and an Internal Communications Manager, and collaborating with Marketing, Product, and Executive leadership in a fast-paced environment. Responsibilities include developing positioning and messaging centered on AI strategy, executing media plans, building an executive thought leadership platform, leading internal communications, enhancing social media presence, guiding analyst relations, managing sensitive communications, and establishing performance KPIs.
Must have:
  • 10+ years in PR, strategic communications, or marketing communications
  • Proven track record in PR and media relations
  • Experience managing internal communications
  • Adept at translating company strategy into compelling narratives
  • Exceptional writing and storytelling skills
  • Experience managing teams and external agencies
  • Collaborative mindset and high emotional intelligence
Good to have:
  • Background in AI, developer tools, cybersecurity, or enterprise software
  • Experience during company repositioning or transformation
  • Experience with analyst relations
Perks:
  • Flexible working hours
  • Work-from-home allowances
  • In-office perks
  • Time off for learning and self-development
  • Generous vacation and wellness time off
  • Country-specific holidays
  • 100% paid parental leave for all caregivers
  • Health benefits
  • Employee assistance plans
  • Annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs
  • Mobile phone and education allowances

Job Details

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.

Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.

It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.

Our Opportunity:

We're searching for a dynamic and resourceful Director of Growth & AI Communications to champion our global narrative. This pivotal role requires a startup mentality, blending strategic vision with hands-on execution across media relations, thought leadership, internal communications, and social media. As we double down on AI and redefine our brand, you'll be instrumental in shaping our contemporary communications approach, doing more with less, and injecting creativity into every touchpoint.

You will own and evolve our external narrative, cultivating thought leadership around our AI strategy and ensuring consistent, impactful messaging across all earned and owned channels. Additionally, you'll play a crucial role in shaping and delivering high-impact internal communications that foster a strong, aligned culture and energize our rapidly growing team.

You will lead a small, high-performing team, including a Social Media Manager and an Internal Communications Manager. The ideal candidate is a confident communicator and leader, capable of strategic thinking, rapid execution, and seamless collaboration with Marketing, Product, and Executive leadership in a fast-paced environment.

You’ll Spend Your Time

  • Developing and refining our company-wide positioning and messaging, centered on our AI strategy and business transformation with a creative, forward-thinking lens.
  • Strategizing and executing media plans to generate impactful coverage, focusing on innovative angles and "doing more with less." Manage external PR agencies and cultivate direct relationships with key reporters and editors.
  • Building and managing an executive thought leadership platform, including speaking engagements, media appearances, and social storytelling, with a particular focus on our AI positioning and a fresh approach.
  • Leading internal communications strategy and execution in collaboration with HR and senior leaders, ensuring clarity, consistency, and company-wide alignment in a dynamic environment.
  • Partnering with the Social Media Manager to enhance our social media presence, amplifying brand storytelling, thought leadership, and product innovation through creative, platform-native approaches.
  • Guiding our analyst relations efforts to support product launches, category leadership, and market validation, leveraging a contemporary understanding of influence.
  • Leading sensitive communications and issue response, ensuring strong alignment with executives, legal, and people teams with agility and creativity.
  • Partnering with Brand, Web, Product Marketing, and Content teams to maintain a cohesive brand voice across all channels and audiences, embodying a collaborative and efficient spirit.
  • Establishing KPIs for internal and external communications, track performance, and continuously optimize for reach, clarity, and engagement, demonstrating a data-driven yet creative approach

What You’ll Need:

  • 10+ years of experience in public relations, strategic communications, or marketing communications, preferably within high-growth B2B tech or AI-driven environments, with a clear startup mentality.
  • Proven track record in leading successful PR, media relations, and thought leadership programs that enhance perception and visibility, demonstrating creativity and resourcefulness.
  • Experience managing internal communications and building cross-company alignment within complex, rapidly changing organizations, with a focus on doing more with less.
  • Adept at navigating brand evolution and translating company strategy into compelling narratives, with a contemporary view of communication.
  • Exceptional writing and storytelling skills, with experience in executive communications, product narratives, and issues/crisis response, showcasing creativity and impact.
  • Experience managing and developing small teams and external agency partners, fostering a high-performance, efficient culture.
  • Collaborative mindset, high emotional intelligence (EQ), and the ability to influence at all organizational levels, with a focus on driving growth through communication.

We’d be Lucky if You: 

  • Have a background in AI, developer tools, cybersecurity, or enterprise software.
  • Have  experience during periods of company repositioning or transformation (e.g., M&A, rebrand, AI pivot), demonstrating adaptability and strategic communication during change.
  • Have experience with analyst relations and managing third-party perception, with an eye for innovative engagement.

#LI-TF1

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

 

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

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About The Company

Founded in London and Tel Aviv in 2015, we’ve grown to a united global team of more than 1000+ employees. No matter where we are in the world, we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people, cultures, and experiences. Every team member at Snyk contributes to our vision for a more secure digital world. By combining developer-first tooling and deep cybersecurity intelligence, we deliver solutions that help any developer build securely without slowing down productivity.

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