Director, Measurement

About the Role

The Director, Measurement will lead the team responsible for evaluating campaign effectiveness across all New York Times sub brands. You will guide the measurement roadmap to enhance client relationships and solidify their trust in The Times as an advertising partner.

The Director will manage an experienced team, ensuring the communication of campaign performance to clients, and developing benchmarks that guide future campaign and creative strategies. Responsibilities include leading the development of tools that ensure we are bringing performative products to market, consult with clients on the effectiveness of their advertising through data-driven narratives, and build new privacy-first solutions that progress our portfolio of campaign performance offerings.

You are data-focused, enthusiastic about understanding media impact, able to synthesize advertising market trends and related business models, and experienced in cross-functional collaboration.

Responsibilities:

• You will lead the enhancement of our suite of measurement solutions across digital, print and audio

• You will analyze campaign effectiveness and develop measurement narratives that are both actionable for clients and for the teams responsible for media strategy

• You will collaborate alongside the wider Measurement team to provide holistic performance stories to clients

• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights

• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies

• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis

• Contribute to our measurement roadmap by recommending and performing innovative research projects and through thought-provoking POVs

• You will lead a team of 2-3 direct reports

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

• You will report to Senior Director, Measurement, Audience, & Insights.

Basic Qualifications:

• 8+ years of experience in digital publishing (preferred)/media or agency with

• 3+ years experience in Measurement specialization or in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.

• 3+ years of experience managing individual contributors

• 5+ years experience in ad technologies and solid knowledge of the larger digital advertising ecosystem

• Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights.

• Experience working with client-facing sales teams, strategy and creative.

Preferred Qualifications:

• Experience working with audio measurement tools such as Podsights, Chartable, Veritonic

• Experience with Google Workspace

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