Director of Growth Marketing

Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore.

We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025).

• Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

We’re looking for a seasoned analytical marketing leader to optimize and scale our channel and contact strategy. In this highly visible and strategic role, you and your team will be accountable for all growth channels (except aggregators) with a total budget in the tens of millions per year. You’ll need to closely collaborate with the Growth & Risk Analytics teams, Sales, Rev Ops and Product. 

As Director of Growth, you’ll lead a lean team of 4-6 search, direct mail, re-marketing and TV marketers. You will drive growth by leveraging data & analytics to create actionable targeting strategies, and robust testing agenda across the customer journey to fuel profitable business growth. In addition to our proven channels, you’ll experiment your way into finding and scaling new growth channels.

We are looking for a problem solver who has proven experience translating data into actionable channel growth and efficiency strategies. Structured thinking, sound business judgment, strong communication and influencing skills, and a track record of building strong, collaborative, cross-functional partnerships will be critical to success in this role.

A day in the life could include:

• Developing and executing multi-channel growth strategies to acquire and retain customers efficiently.

• Managing and optimizing key marketing channels including paid search, direct mail, TV, and re-marketing to maximize growth at our target payback period.

• Leveraging data and analytics to measure, test, and refine marketing performance, ensuring effective attribution and budget allocation.

• Collaborating cross-functionally with Design, Sales, Product, Compliance, and Analytics teams to align marketing initiatives with business objectives.

• Identifying and implementing new channels and opportunities for customer acquisition and engagement.

• Managing agency and vendor relationships to optimize performance and drive innovation in marketing execution.

• Hiring and developing marketing talent to scale a high-performing team in sync with the business needs.

I’ve got skills...but do I have the necessary ones?

• 8+ years of experience in Growth roles, with at least the majority of those years focused on direct-to-consumer businesses

• 4+ years of experience managing direct response channels with a budget of >$20M

• 4+ years of hiring, managing, and developing a team of direct reports

• Track record of leveraging data and insights to design innovative growth strategies that result in tangible business success

• Ability to create compelling business cases for hypothesis-driven testing 

• Successful track record of effectively working cross-functionally with key stakeholders outside of your department

• Proven executive-level communications skills and presence

• Self-driven and capable of taking initiative and working with minimal direction

Bonus Points

• Experience working at a fast-paced, growth-stage startup is a plus

• Experience working in financial services or regulated industries is preferred but not required

Oh, and don’t worry, we’ve got you covered! 

We offer a comprehensive benefits program, allowing you to choose the

benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance, Short and Long Term Disability Insurance options, Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance. Kinfolk become eligible for benefits on the first day of the month following their start date.

In addition to these benefits, we are also excited to offer the following:

• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level.

• 401K with company match of up to 4% of eligible earnings

• Flexible PTO for exempt employees (employees typically take 15-20 days annually), along with 8 company-observed holidays

• A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents

• Continuing education and professional development opportunities

This role is eligible to earn additional compensation annually through participation in our Kin Leadership Incentive Plan.

Kin will accept applications for the role until July 21st, 2025

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.