Director of Marketing, Growth

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com

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To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE

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As the Director of Marketing, Growth, you will oversee and integrate all facets of our performance marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy. This role requires a dynamic leader with a strategic vision, technical acumen, and a collaborative approach to drive impactful outcomes across the organization.

Working closely with cross-functional teams, you will ensure performance marketing initiatives support and enhance broader company goals. Your focus will be on improving operational efficiency, optimizing creativity, streamlining processes, and providing data-driven insights to support strategic decisions. Efforts will center on amplifying the brand and driving growth.

KEY RESPONSIBILITIES:

Performance Marketing Strategy and Leadership :

• Develop and execute a comprehensive performance marketing strategy aligned with business goals.
• Drive brand positioning, awareness, and manage the external corporate narrative.
• Lead all marketing growth initiatives across all key marketing channels.
• Foster a culture of innovation, efficiency, and accountability within the team.

Technical and AI-Driven Marketing Focus:

• Leverage AI tools to optimize content creation, design, localization and campaign execution.
• Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.

Operational Excellence and Performance:

• Define KPIs and lead data-driven decision-making to assess marketing effectiveness.
• Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets.
• Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more.

KEY QUALIFICATIONS:

Educational background:

Degree/Minor in Computer Science (Mathematics, Physics) or self taught in SQL/Python

Experience:

• 5+ years of marketing experience, with experience specifically in performance marketing roles at high-growth tech companies.
• Proven track record of leveraging AI tools for marketing workflows.

Technical Skills:

• Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software.
• Comfortable working with technical teams and translating complex concepts into compelling external narratives.

BONUS POINTS:

• You have proven experience in the mobile advertising and/or performance marketing
• You love complex puzzles / riddles and are a problem solver at heart
• You enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer
• You have the ability to take technical information and pair it with exceptional storytelling to build a compelling narrative.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

CA Base Pay Range

$200,000 - $300,000 USD

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here

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If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here

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To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.