Director of Performance and Content Marketing

POLITICO is seeking an experienced Director to lead our Performance Marketing Team. This Director will be part of our Marketing Department and will work collaboratively across departments at POLITICO. In this role you will develop our audience growth and performance marketing strategies to ensure all customer acquisition operations/functions are effective and efficient.

We're seeking a dynamic performance marketing leader to drive our digital growth strategies across B2B and B2C channels in POLITICO's fast-paced news environment. This role will spearhead our lead generation and conversion optimization efforts through sophisticated multi-channel campaigns, leveraging owned platforms, registration walls, and paid media to maximize customer acquisition and retention. The ideal candidate will bring deep expertise in marketing automation, attribution modeling, and data-driven optimization, with a proven track record of scaling campaigns efficiently across regional and global markets. Success in this position requires both analytical rigor and a growth hacking mindset, combining traditional performance marketing excellence with innovative approaches to test, learn, and optimize at the speed of news. As a key leader, you'll lead collaborate across teams to develop integrated marketing strategies that drive measurable results, from initial lead acquisition through conversion, while continuously optimizing our marketing funnel through advanced segmentation, personalization, and A/B testing methodologies.

What You’ll Do:

• Lead generation through owned channels by developing integrated content strategies across websites, newsletters, blogs and social media, with optimized CTAs and user journeys to increase conversion rates.
• Optimize the registration wall in collaboration with the product and editorial team to drive user engagement with free content and strategically convert users to B2B subscriptions through personalized messaging and data-driven segmentation.
• Design and execute performance marketing campaigns across multiple digital channels (paid search, display, social media, SEO), while continuously monitoring and optimizing for ROI and reduced customer acquisition costs.
• Develop cross-channel attribution modeling to track and analyze customer interactions across all touchpoints, using multi-touch attribution techniques to optimize marketing spend and improve customer journey insights.
• Lead comprehensive content marketing initiatives that build brand awareness and thought leadership, collaborating with editorial to create and distribute valuable content across owned and paid channels.
• Oversee campaign launches and asset creation, ensuring cohesive messaging and visuals across all channels while monitoring KPIs for continuous optimization.
• Manage marketing budgets and partnerships while collaborating with cross-functional teams (sales, product, creative, data) to align marketing strategies with business objectives and expand the sales pipeline.

What You’ll Need:

• 8-10+ years of digital marketing experience with proven success in both B2B and B2C environments, particularly in media, tech, information services or SaaS industries; Master's degree preferred.
• Demonstrated success in B2B and B2C marketing within high-growth media, tech, and/or SaaS environments, with expertise in marketing at the speed of news.
• Proven track record of optimizing lead generation through owned channels and registration walls, using data-driven segmentation and A/B testing to enhance conversion rates.
• Expert in executing cross-channel performance marketing campaigns across paid search, display, social media, and email, with strong focus on ROI optimization and budget management.
• Advanced proficiency in marketing automation platforms, analytics tools, and attribution modeling to track and optimize the full customer journey.
• Extensive experience in conversion rate optimization through A/B testing, retargeting strategies, and landing page optimization across regional and global campaigns.
• Demonstrated growth hacking mindset with ability to rapidly test and implement innovative marketing tactics while maintaining deep understanding of media industry trends.
• Strong leadership and mentorship abilities with a focus on innovation and data-driven decision-making
• Excellent verbal and written communication skills

We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.

We value our people. Click here for more on what we offer and what it’s like to work for POLITICO.

Let’s keep in touch. You can view our list of open positions here and email us careers@politico.com. We hope to see your application soon!