Director, Performance Marketing

Description

• Own the acquisition P&L for Scopely’s Monopoly Go!
• Develop UA strategy, methodology and processes to deliver on each game’s performance targets and improve team’s capabilities
• Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions
• Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization
• Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely’s Barcelona-based UA team
• Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels

• 5 + years of acquisition marketing experience, with preference for mobile apps, and specific experience in some subset of Facebook, Google, mobile ad networks and mobile ad exchanges
• 2+ years of proven success either growing and directly managing a world-class user acquisition team (or if not, a track record of successful mentorship and training)
• Demonstrated ability to effectively manage and optimize a multi-million dollar acquisition budgets
• Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics.
• Proven ability to partner with cross-functional stakeholders in Product, Finance, Creative and Engineering to drive successful outcomes
• Preference (but not requirement) for experience with match-3, puzzle or other casual mobile games