Director, Web & Design

1 Month ago • 10 Years +

Job Summary

Job Description

Snyk is seeking a visionary Director of Web & Design to lead the evolution of its digital presence, focusing on AI transformation. This role will oversee website strategy, execution, performance, brand storytelling, and visual design. The Director will be instrumental in strengthening the brand, supporting AI-led positioning, and scaling the digital ecosystem for growth. Responsibilities include owning and evolving web strategy, driving brand transformation in the AI market, leading multidisciplinary teams, aligning cross-functional efforts, developing scalable design systems, using insights for optimization, enabling AI-centric positioning through digital storytelling, and managing external partnerships.
Must have:
  • 10+ years experience in digital marketing/web strategy/design
  • Experience leading web and brand transformations
  • Strong UX, conversion optimization, SEO understanding
  • Experience managing creative/technical web teams
  • Translate complex narratives into digital experiences
  • Track record of building scalable processes
  • Exceptional communication and stakeholder management
  • Portfolio of high-impact web/brand work
Good to have:
  • Experience in B2B tech, SaaS, or AI-centric companies
  • Knowledge of web technologies/CMS platforms (e.g., Webflow, WordPress)
Perks:
  • Flexible working hours
  • Work-from-home allowances
  • In-office perks
  • Time off for learning and self-development
  • Generous vacation and wellness time off
  • Country-specific holidays
  • 100% paid parental leave
  • Health benefits
  • Employee assistance plans
  • Annual wellness allowance
  • Country-specific life insurance, disability benefits, retirement/pension programs
  • Mobile phone and education allowances

Job Details

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.

Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.

It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.

Our Opportunity:

We're looking for a visionary Director of Web & Design to lead the evolution of our digital presence as we enter a new, AI-focused chapter. This pivotal leadership role will oversee our website strategy, execution, and performance, along with our brand storytelling and visual design. You will be instrumental in strengthening our brand, supporting our AI-led positioning, and scaling our digital ecosystem to drive growth and engagement.

The ideal candidate is a strategic thinker and hands-on leader with extensive experience in web strategy, design systems, brand evolution, and compelling storytelling, especially during major platform or brand pivots. You will lead a multidisciplinary team and collaborate cross-functionally with Product Marketing, Demand Generation, Communications, Product, and Sales to ensure our web experiences accurately reflect the future direction of our business.

What You’ll Do:

  • Own and Evolve the Web Strategy: Lead the vision and roadmap for our web properties, ensuring alignment with company priorities, our AI transformation, and user needs.
  • Drive Brand Transformation: Partner with the Marketing SVP to evolve our brand identity, ensuring it remains consistent, differentiated, and relevant in the rapidly changing AI market.
  • Lead High-Performing Teams: Build, coach, and grow a multidisciplinary team spanning web and design. Foster a culture of creativity, accountability, and data-informed experimentation.
  • Align Cross-Functional Efforts: Collaborate with Product Marketing, Communications, and Sales to ensure the web reflects our go-to-market strategy and functions as a high-performing growth engine.
  • Deliver Scalable Design Systems: Oversee the development of scalable design systems to enable efficiency, brand consistency, and speed across teams.
  • Leverage Insights to Guide Strategy: Define and own core KPIs for web performance. Use insights to inform continuous optimization and report impact to executives and stakeholders.
  • Enable AI-Centric Positioning: Translate the company’s AI strategy into compelling digital storytelling, developing web experiences that position us as a category-defining player.
  • Own External Partnerships: Manage relationships with external agencies, vendors, and freelancers to scale impact as needed.

What You Bring:

  • 10+ years of experience in digital marketing, web strategy, or design, ideally within B2B tech, SaaS, or AI-centric companies.
  • Proven success leading web and brand transformations, particularly during periods of strategic pivot or rebranding.
  • Strong understanding of user experience, conversion optimization, SEO, and web technologies/CMS platforms (e.g., Webflow, WordPress).
  • Experience managing creative and technical web teams.
  • Ability to translate complex technical or product narratives (e.g., AI, security, developer tools) into accessible digital experiences.
  • Track record of building scalable processes, frameworks, and systems.
  • Exceptional communication and stakeholder management skills, with the ability to influence across Marketing, Product, and Executive teams.
  • A portfolio or examples demonstrating successful leadership of high-impact web and brand work.

#LI-TF1

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

 

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

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About The Company

Founded in London and Tel Aviv in 2015, we’ve grown to a united global team of more than 1000+ employees. No matter where we are in the world, we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people, cultures, and experiences. Every team member at Snyk contributes to our vision for a more secure digital world. By combining developer-first tooling and deep cybersecurity intelligence, we deliver solutions that help any developer build securely without slowing down productivity.

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