Employer Branding Specialist

1 Month ago • 3 Years +

Job Summary

Job Description

GT is seeking an Employer Branding Specialist to lead and execute company communications and employer brand initiatives. This role involves crafting compelling content, managing digital channels, and championing employee experience. Responsibilities include maintaining the company website, social media presence, and digital touchpoints; analyzing marketing performance; building a strong employer brand aligned with company values; leading internal communication campaigns; managing presence on platforms like LinkedIn and Glassdoor; creating candidate-centric content; and organizing culture and engagement initiatives. The specialist will also write and edit content such as blog posts and newsletters, source creative assets, and ensure brand consistency.
Must have:
  • 3+ years of experience in marketing, communications, or employer branding
  • Strong copywriting skills and ability to translate complex ideas
  • Experience managing social media, basic design tools (Figma, Canva)
  • Comfortable collaborating across departments and juggling projects
  • Genuine interest in company culture and employee experience
  • English B2+
Good to have:
  • Experience in IT, tech, or outstaffing/outsourcing companies
  • Experience with CMS platforms (like Editor X, WordPress)

Job Details

GT was founded in 2019 by a former executive from Apple, Nest, and Google - Andy Baynes . GT's mission is to connect the world's best talent with product careers offered by high-growth companies in UK, USA, Canada, Germany and the Netherlands. Our engineers have worked on products with McLaren, Universal Studios, Jaguar Land Rover, Reevoo, SmartXpo, Rio ESG, Eagle Genomics - to name a few.

Based in the UK, the US, Canada and Ukraine, GT offers both full remote and flexible (office & remote) opportunities.

🇺🇦 GT firmly stands with our friends and colleagues in Ukraine and with all the people of Ukraine. We don’t work with russia & belarus, we donate & volunteer on a regular basis. In 2023 GT was part of the TOP 100 companies that support Ukraine & Ukrainians.


GT is looking for an Employer Branding Specialist to join our growing team.

About the Role

We’re looking for a well-rounded Employer Branding Specialist to lead and execute across the full spectrum of company communications and employer brand initiatives. This role is perfect for someone who thrives in a fast-paced, agile environment and loves wearing multiple hats — from crafting compelling content and managing digital channels to championing the employee experience and telling authentic team stories.

This is a high-impact, hands-on role that combines strategy and execution. You’ll work closely with leadership, sales, delivery, HR, and recruitment teams to bring our brand to life across channels and audiences.

Responsibilities:

Marketing & Brand Communications

  • Maintain, manage and continuously improve the company website, case studies, social media presence (LinkedIn, Instagram, Facebook), and other digital touchpoints for consistency, credibility, and conversion.

  • Work closely with core team to identify marketing opportunities and support business development with pitch decks, one-pagers, and campaigns.

  • Analyze the performance of marketing initiatives and suggest optimizations.

Employer Brand

  • Build and maintain a strong employer brand aligned with the company’s values and culture.

  • Lead the strategy and execution of internal communication campaigns (events, updates, milestones, all hands etc.).

  • Manage the company’s presence on platforms like LinkedIn, Glassdoor, and job boards.

  • Collaborate with HR and recruitment teams to create candidate-centric content (team spotlights, hiring campaigns, referral program promotions, etc.).

  • Plan, organize, and promote culture and engagement initiatives that strengthen team connection and company values

Content Creation & Coordination

  • Write and edit content including blog posts, newsletters, interviews, and team announcements.

  • Source and manage creative assets (designers, photographers, video editors) as needed.

  • Ensure brand tone of voice and visual identity are consistent across all materials.

Essential knowledge, skills & experience:

  • 3+ years of experience in marketing, communications, or employer branding (agency or in-house). Experience working in IT, tech, or outstaffing/outsourcing companies will be a plus.

  • Strong copywriting skills and ability to translate complex ideas into clear and engaging content.

  • Experience managing social media, basic design tools (Figma, Canva), and CMS platforms (like Editor X, WordPress).

  • Comfortable collaborating across departments and juggling multiple projects at once.

  • A genuine interest in company culture, employee experience, and the tech ecosystem.

  • English B2+

Interview Steps

  1. GT interview with Recruiter

  2. Technical interview

  3. Final interview with CEO

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