The IS&T Retail Engineering organization aims to provide intuitive, seamless, and inspiring customer shopping experiences. The Apple Store App Team, a highly cohesive team, develops mobile e-commerce and retail experiences through the Apple Store App for iPhone, iPad, and Apple Watch. They are also responsible for Apple’s next-generation platform for customer engagement and communication through Messaging apps like Apple Messages and WeChat. This involves creating new products, services, and customer experiences in a fast-paced environment where individual creativity contributes to extraordinary work. The team works collaboratively to strengthen each other's ideas and revolutionize entire industries.