Field Marketing Manager

1 Month ago • 3-5 Years • Marketing • $140,000 PA - $185,000 PA

Job Summary

Job Description

Decagon is seeking a Field Marketing Manager to establish and lead their field marketing initiatives, focusing on conferences, events, and executive dinners to drive brand awareness and generate leads. The role involves owning the strategy and pipeline generated from field marketing programs. The ideal candidate will have experience managing field events at a fast-growing B2B SaaS startup. Responsibilities include partnering with leadership to execute event strategies, extending the brand across various event formats, defining and measuring success through KPIs like ROI and lead generation, and driving high ROI from events.
Must have:
  • 3-5 years of experience planning and executing sponsored events
  • 1-2+ years of field marketing experience in B2B SaaS startups
  • Excellent attention to detail and operational rigor
  • Ability to manage diverse event formats (in-person, virtual, dinners)
  • Experience with project management and cross-functional collaboration
Good to have:
  • Ability to span events across awareness and demand generation goals
  • Experience evolving projects into repeatable programs
  • Familiarity with sales processes and systems
  • Ability to travel domestically and internationally up to 40%
Perks:
  • Medical, dental, and vision benefits
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • Offers Equity

Job Details

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experience. Our AI agents provide intelligent, human-like responses across chat, email, and voice, resolving millions of customer inquiries across every language and at any time.

Since coming out of stealth, Decagon has experienced rapid growth. We partner with industry leaders like Hertz, Eventbrite, Duolingo, Oura, Bilt, Curology, and Samsara to redefine customer experience at scale. We've raised over $200M from Bain Capital Ventures, Accel, a16z, BOND Capital, A*, Elad Gil, and notable angels such as the founders of Box, Airtable, Rippling, Okta, Lattice, and Klaviyo.

We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values—customers are everything, relentless momentum, winner’s mindset, and stronger together—shape how we work and grow as a team.

About the role:

We’re looking for our first field marketing manager to own and build our field marketing function across conferences, events, and executive dinners to drive awareness and lead generation. You will own the strategy and pipeline generated from the field marketing program. The ideal candidate has experience running field events at a fast growing B2B SaaS startup.

What you’ll do:

  • Partner closely with our founding and GTM leadership team to execute on the right portfolio of events to accelerate demand generation pipelines

  • Execute on our event strategy ensuring we’re getting in front of the right audience, generating leads, and reaching out to leads in a timely manner

  • Extend the Decagon brand across different event formats including conferences, executive dinners, webinars, product launch events, and more

  • Define and measure field marketing success through key performance indicators (KPIs) such as ROI, lead generation, pipeline influence, and sales engagement.

  • Own the outcome of the leads generated and driving high ROI of our events

You may be a good fit if you have:

  • 3-5 years of experience planning and executing and hosting sponsored events

  • 1-2+ years of field marketing experience with a B2B SaaS / enterprise software startup

  • Excellent attention to detail and operational rigor

  • The ability to span events across in-person, webinar/virtual, and customer dinners

  • The ability to span events across awareness (building awareness of Decagon’s brand and getting in front of new leads) and demand generation (driving demos booked)

  • Experience and affinity for evolving projects and experiments into repeatable programs

  • Outstanding project management skills, the ability to organize and manage multiple priorities, working relationships, cross-functional partners, and vendors while driving timelines and owning the outcome

  • Familiarity with sales processes and systems

  • The ability to travel domestically and internationally up to 40%

Benefits:

  • Medical, dental, and vision benefits

  • Take what you need vacation policy

  • Daily lunches, dinners and snacks in the office to keep you at your best

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