Field Marketing, North America
Job Summary
Job Description
Mistral AI is seeking an experienced leader to establish and expand a best-in-class Field Marketing program in North America. This role is pivotal in driving the company's success and growth within the US and Canada. The responsibilities include planning, executing, and measuring impactful regional marketing strategies and programs to generate demand, engage target accounts, and accelerate pipeline growth. The position will act as a crucial link between marketing and sales, developing and implementing plans tailored to North American audiences across various industries and segments. Initially an individual contributor, this role offers significant potential for leadership growth within the Field Marketing Organization.
Must have:
- +3 years in Field Marketing at B2B enterprise software/SaaS/tech companies
- Proven success in regional marketing programs driving pipeline
- Event management experience (in-person & virtual)
- Digital marketing and social media strategy skills
- Account-Based Marketing (ABM) experience
- Experience in fast-growth environments
- Strong project management and organizational skills
- Effective collaboration with cross-functional teams, especially sales
- Analytical mindset for data-driven decisions
- Proficiency with marketing tools (CRM, marketing automation, analytics)
- Strong written and verbal English communication skills
- Ability to travel up to 40% in North America
Good to have:
- Bachelor's degree or higher
Perks:
- Competitive salary and equity
- Medical/Dental/Vision coverage for employee and family
- 401K with 6% matching
- 18 days Paid Time Off (PTO)
- Transportation reimbursement
- Gym membership reimbursement
- Meal stipend
- Visa sponsorship
- BetterUp coaching
9 skills required
Job Details
About Mistral
At Mistral AI, we believe in the power of AI to simplify tasks, save time, and enhance learning and creativity. Our technology is designed to integrate seamlessly into daily working life.
We democratize AI through high-performance, optimized, open-source and cutting-edge models, products and solutions. Our comprehensive AI platform is designed to meet enterprise needs, whether on-premises or in cloud environments. Our offerings include le Chat, the AI assistant for life and work.
We are a dynamic, collaborative team passionate about AI and its potential to transform society.
Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between France, USA, UK, Germany and Singapore. We are creative, low-ego and team-spirited.
Join us to be part of a pioneering company shaping the future of AI. Together, we can make a meaningful impact. See more about our culture on https://mistral.ai/careers.
Role Summary
We are seeking an experienced leader to build and grow a best-in-class Field Marketing program from scratch, playing a crucial role in driving Mistral's success and growth in the US and Canada. This person will be responsible for planning, executing, and measuring highly impactful regional marketing strategies and programs that drive demand, engage accounts and accelerate pipeline. This role will serve as a critical bridge between marketing and our sales team, creating and executing a plan that engages target audiences across industries and segments within North America. This position will begin as an individual contributor at Mistral AI with significant opportunity to grow and expand the Field Marketing Organization in the future.
What you will do
As our founding Field Marketing leader for North America, you will be responsible for planning and delivering world-class programs to create demand and accelerate pipeline. Working in close collaboration with our North American sales team and the rest of our marketing team, you’ll be our go-to person for smart, impactful and high-ROI programs.
More precisely, you will be be responsible for:
Planning:
• Identify key target accounts, segments, industries and regions within North America for focused marketing efforts.
• Develop and implement a comprehensive field marketing plan for North America that aligns with and supports sales and marketing goals and priorities for the region.
• Identify the optimal mix of programs and experiences to help meet our marketing and sales goals.
Execution:
• Be the go-to person driving execution of field marketing plans for North America.
• Plan and execute in-person events (e.g. conferences, trade shows, roadshows, executive roundtables, customer user groups), virtual events, and regional webinars. This includes managing logistics, vendor coordination, content development, promotion, and post-event follow-up.
• Collaborate with our demand generation team to plan and execute personalized ABM programs for target accounts.
Cross-functional alignment and collaboration:
• Act as a trusted marketing partner to the North American sales team.Understand sales priorities and needs, aligning marketing initiatives to support pipeline creation and growth.
• Communicate field marketing plans, execution, and impact to our go-to-market team.
• Collaborate with our partner team to develop and execute field marketing programs with key partners.
Manage field marketing budget and analytics:
• Manage and optimize the North America field marketing budget to maximize impact.
• Track, analyze, and report on the performance of all field marketing programs and campaigns, including lead generation, pipeline contribution, and ROI.
• Utilize data-driven insights to refine and optimize future field marketing efforts.
• Stay informed about market trends, industry developments, and competitor activities within our market.
About you
• Bachelor's degree or beyond.
• Extensive track record in the Marketing function at B2B enterprise software / SaaS / tech companies, including +3 yrs dedicated to field marketing.
• Proven track record of developing and executing successful regional marketing programs that drive pipeline and revenue growth.
• Demonstrated experience in event management (in-person and virtual), including planning, execution, and measurement
• Solid experience with digital marketing and social media strategies.
• Experience with account-based marketing (ABM) strategies and tools.
•Experience operating in very early stage and fast growth environments, contributing to building new systems, new approaches and implementing new tools, process and automation.
•Experience working in a constantly changing environment with multiple internal stakeholders.
Self-motivated, proactive, and adaptable in a fast-paced, dynamic environment.
•Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
•Demonstrated ability to collaborate effectively with cross-functional teams, especially salesAnalytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
•Proficiency with marketing tools such as CRM, marketing automation, and analytics tools.
•Strong written and verbal communication skills in English.
•Ability to travel up to 40% within North America for events and meetings
Benefits
USA
💰 Competitive salary and equity.
🚑 Healthcare: Medical/Dental/Vision covered for you and your family.
👴🏻 Pension : 401K (6% matching)
🏝️ PTO : 18 days
🚗 Transportation: Reimburse office parking charges, or $120/month for public transport
🏀 Sport: $120/month reimbursement for gym membership
🥕 Meal stipend: $400 monthly allowance for meals (solution might evolve as we grow bigger)
🌎 Visa sponsorship
🤝 Coaching: we offer BetterUp coaching on a voluntary basis
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