Field & Partner Marketing Manager, West

1 Month ago • 4-7 Years • Marketing • $142,000 PA - $165,000 PA

Job Summary

Job Description

Halcyon is seeking a strategic and execution-focused Field and Partner Marketing Manager to drive pipeline growth and brand visibility in the West region through direct field marketing and partner marketing programs. The role involves working cross-functionally to support direct sales teams and channel partners (VARs, MSSPs, technology alliances) with tailored campaigns, events, and enablement initiatives. Responsibilities include developing and executing regional campaigns with key partners, collaborating with sales leaders, delivering messaging to CISOs and IT leaders, creating co-branded assets, and supporting partner onboarding. The role also involves tracking and optimizing campaign performance, providing reporting, and managing partner MDF budgets. The ideal candidate will have experience in B2B cybersecurity, SaaS, or IT security, with a proven track record in building multi-channel regional and partner campaigns.
Must have:
  • 4-7 years in field/partner marketing or demand generation
  • B2B cybersecurity, SaaS, or IT security experience
  • Experience marketing to cybersecurity buyers
  • Knowledge of channel ecosystems (VARs, MSSPs, tech partners)
  • Strong project management and communication skills
  • Proficiency with Salesforce, HubSpot/Marketo
Good to have:
  • Experience managing co-marketing with cybersecurity alliances
  • Familiarity with the security market landscape
  • Balancing strategic thinking with hands-on execution
  • High ownership and adaptability in a fast-paced environment
Perks:
  • Comprehensive healthcare (medical, dental, vision) with premiums paid
  • 401k plan with employer contribution
  • Short and long-term disability coverage
  • Basic life and AD&D insurance
  • Medical and dependent care FSA options
  • Flexible PTO policy
  • Parental leave
  • Generous equity offering

Job Details

What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.

Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.

As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.

The Role:

We are seeking a strategic and execution-focused Field and Partner Marketing Manager to drive pipeline growth and brand visibility in the WEST region through direct field marketing and partner marketing programs. In this role, you will work cross-functionally to support both our direct sales teams and channel partners (VARs, MSSPs, technology alliances) with campaigns, events, and enablement initiatives tailored to our ICPs buyer journey.

This is a high-impact role ideal for a marketer who understands how to generate demand in a competitive and fast-evolving security landscape—building trust with technical audiences, influencing enterprise buyers, and helping partners succeed in joint go-to-market efforts.

 

Key Responsibilities:

Field & Partner Marketing

  • Develop and execute regional campaigns, with key partners (MSSPs, VARs, technology alliances) to generate qualified leads and accelerate deals—across webinars, field events, local roundtables, ABM campaigns, digital initiatives and industry conferences.
  • Collaborate closely with regional sales leaders and account teams to understand pipeline needs and territory plans.
  • Partner with product marketing and sales enablement to deliver messaging and materials that resonate with CISOs, security architects, and IT leaders.
  • Create co-branded assets and campaign kits tailored to partners.
  • Support partner onboarding, engagement, and activation through campaigns and partner-facing communications.

Campaign Measurement & Reporting

  • Track, measure, and optimize campaign performance with clear KPIs around lead generation, partner engagement, and pipeline contribution.
  • Provide ongoing reporting to internal stakeholders and partners, with insights for continuous improvement.
  • Ensure proper lead routing, partner attribution, and campaign tracking via Salesforce and marketing automation tool

Cross-Functional Execution

  • Collaborate with demand generation, digital marketing, product marketing, and partner teams to align messaging and execution.
  • Manage partner MDF (Market Development Funds) budgets and approvals, ensuring alignment with program ROI.

Skills:

  • Experience managing co-marketing with cybersecurity alliances.
  • Familiarity with the security market landscape and buyer personas.
  • Comfortable balancing strategic thinking with hands-on campaign execution.
  • High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment.

Qualifications:

  • 4–7 years of experience in field marketing, partner marketing, or demand generation in a B2B cybersecurity, SaaS, or IT security company.
  • Experience marketing to cybersecurity buyers (CISO, SOC, IT security) and understanding of their priorities and pain points.
  • Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact.
  • Knowledge of channel ecosystems (VARs, MSSPs, technology partners) and experience with joint GTM programs.
  • Strong project management, communication, and relationship-building skills.
  • Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools.

Benefits:

 Halcyon offers the following benefits to eligible employees:

  • Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

  • 401k plan with a generous employer contribution.

  • Short and long-term disability coverage, basic life and AD&D insurance plans.

  • Medical and dependent care FSA options.

  • Flexible PTO policy.

  • Parental leave.

  • Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

Base Salary Range: $142,000 - $165,000

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.

Similar Jobs

Britive - SOFTWARE ENGINEER

Britive

California, United States (Remote)
8 Months ago
USE Insider - Solution Architect - Istanbul

USE Insider

Istanbul, İstanbul, Türkiye (On-Site)
10 Months ago
HHA Exchange - Customer Success Manager

HHA Exchange

New York, New York, United States (On-Site)
3 Months ago
Vimeo - Senior Partner Manager (German Speaking)

Vimeo

London, England, United Kingdom (On-Site)
1 Month ago
Granicus - Senior Solution Advisor

Granicus

United States (Remote)
2 Months ago
WebFX - Jr. Web Marketing Specialist - Analytics Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
10 Months ago
Toast - Field Marketing Manager

Toast

United States (Remote)
2 Months ago
WebMD - Associate Program Marketing Manager

WebMD

Navi Mumbai, Maharashtra, India (On-Site)
1 Month ago
Carda Health - Manager, Enterprise Marketing

Carda Health

United States (Remote)
1 Month ago
Epic Games - Senior Marketing Manager

Epic Games

(On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

onwards Search - UX/UI Designer

onwards Search

Columbus, Ohio, United States (On-Site)
1 Month ago
Alpha Sense - Senior Director, Strategic Initiatives - Pricing & Packaging

Alpha Sense

New York, United States (Remote)
2 Months ago
Zscaler - Senior Manager, Revenue Recognition

Zscaler

Sahibzada Ajit Singh Nagar, Punjab, India (On-Site)
1 Month ago
Britive - ENGINEERING MANAGER

Britive

Bengaluru, Karnataka, India (Remote)
8 Months ago
Saviynt - Senior Manager, Partner Marketing

Saviynt

United States (Remote)
1 Month ago
HappyFox - Product Manager

HappyFox

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Glean - AI Outcomes Manager

Glean

Singapore (Remote)
1 Month ago
level ai - National Channel Manager

level ai

United States (Remote)
3 Months ago
Any Desk - Director of Sales

Any Desk

Stuttgart, Baden-Württemberg, Germany (On-Site)
3 Months ago
appier - Sales Development Associate (Inside Sales, Thailand)

appier

Taipei City, Taiwan (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in United States

Nice - SMB Account Executive

Nice

Hoboken, New Jersey, United States (On-Site)
1 Month ago
Fliff - Junior Game Operations Associate

Fliff

Philadelphia, Pennsylvania, United States (On-Site)
1 Year ago
Illumina - Senior Bioinformatics Software Engineer

Illumina

San Diego, California, United States (On-Site)
1 Month ago
Coherent corp. - Optical Assembly Technician

Coherent corp.

Sunnyvale, California, United States (On-Site)
2 Months ago
Nintendo - Manufacturing Engineer (Bilingual Japanese)

Nintendo

Redmond, Washington, United States (Hybrid)
1 Year ago
GameChanger - Senior Full Stack iOS Software Engineer, Computer Vision

GameChanger

United States (Remote)
4 Months ago
Alpha Sense - Senior Product Manager, Financial Data

Alpha Sense

United States (Remote)
1 Month ago
hogarth - Studio Producer

hogarth

Detroit, Michigan, United States (Hybrid)
3 Months ago
FlockSafety - Staff Backend Engineer - Rails

FlockSafety

United States (Remote)
2 Months ago
Snap Mobile INC - Account Executive

Snap Mobile INC

Valdosta, Georgia, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Grammarly - Lifecycle Marketing Manager, Renewals

Grammarly

Berlin, Berlin, Germany (Hybrid)
1 Month ago
ElevenLabs - Enterprise Marketing - Germany

ElevenLabs

Germany (Remote)
4 Months ago
Tencent - Marketing Manager- PUBG Mobile 非洲南部

Tencent

Shenzhen, Guangdong Province, China (On-Site)
7 Months ago
WebFX - Junior Earned Media Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
4 Months ago
bytedance - Lark APAC Integrated Marketing Intern

bytedance

Singapore (On-Site)
4 Months ago
WebFX - Jr. Marketing Sales Strategist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
10 Months ago
Mattel Inc - Associate Paralegal - Advertising and Marketing

Mattel Inc

El Segundo, California, United States (On-Site)
3 Months ago
Sony Music Career - Senior Marketing Manager

Sony Music Career

Dubai, Dubai, United Arab Emirates (On-Site)
3 Months ago
Mcdonalds - Assistant Brand Manager – Marketing Operations

Mcdonalds

London, England, United Kingdom (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded