Freelance Naming & Verbal Identity Manager

We are Landor.​

World-leading brand specialists.​

Consulting. Design. Experience.​
​
Connecting business strategy to brand.​

Bringing every facet of brand to life.​

Creating brand-led experiences for talent & customers.​

​United in our drive to make a positive difference.​

Proudly part of WPP.​

We build brands, designed to transform.​

Our Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.​

Role Overview 

Hello from the Naming and Verbal Identity team — a collective of former teachers, copywriters, book editors, improv-ers, and holiday namers (yes, that’s a real job!) We’re a super close-knit team from all kinds of backgrounds, unified by our love of combining our creativity with strategic rigor to transform words into powerful brand assets for some of the most important brands in the world. This job is a great fit for someone who’s great at bringing together both the creative and strategic halves of their brain — it’s a challenging, inspiring, and just plain fun balance that’s hard to find anywhere else.   

You’ll be based in New York but work across the region, meaningfully contributing to each of our verbal deliverables and collaborating with both your fellow Verbalites and other Landorians to build exceptional brand strategy.  

Job Responsibilities 

• You’ll get to work on all of our core deliverables: naming, voice, and messaging — even taglines and nomenclature 

• You’ll build decks with a strong, well-articulated POV to make a compelling case for your work 

• You’ll present your work to senior clients, and you’ll learn to think on your feet to manage the conversations  

• You’ll work across all kinds of businesses, from CPG to B2B — so you’ll do the deep dive to understand what our clients do, and can get comfortable speaking their language  

• You’ll be able to connect the dots between brand and business strategy, understanding how to translate each into our work 

• You’ll contribute to other teams’ workflows as a writing and storytelling expert 

• And you’ll have a mind for logistics: managing your workstreams according to the timeline and the budget 

Experience Needed 

• You have 3+ years of experience as a copywriter, verbal identity practitioner, or relevant work in the word business 

• You’re great with words (of course), but really great at articulating the thinking behind them 

• You can deconstruct a piece of writing — what it’s saying, why it works, and what could make it even better 

• You can switch seamlessly from writing in the voice of a pet food brand to a business consulting firm to a bank — in other words, you’re comfortable across CPG and B2B 

• You come to the table with a working knowledge of brand, are willing to take positions on the work and can articulate and argue for your own ideas 
  
• The fine print: you’re proficient in Microsoft Office tools, especially PowerPoint (our bread and butter); comfortable with putting together a great deck; able to use AI but not lean on it 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.

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