Freelance Senior Copywriter

undefined ago • 5 Years + • Editorial • $124,800 PA - $135,200 PA

Job Summary

Job Description

As a Freelance Senior Copywriter, you are a seasoned writer who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising solutions that are both elegant and on-brand is what you do. You have a copy editor’s eye for detail and a managing editor’s ability to juggle multiple campaigns at once. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can run point on copy development for complex campaigns, and be an inspiring mentor to junior copy staff.
Must have:
  • Write clear, concise, and engaging copy for emails, landing pages, paid/unpaid ads and more.
  • Interact with stakeholders to understand business objectives and audience demographics.
  • Partner with designers, marketers, and product teams to ensure cohesive messaging.
  • Uphold the client’s brand voice across all written content.
  • Stay up-to-date with industry trends, audience behaviors, and competitor activities.
  • Use research and data-driven insights to inform content strategy.
  • 5+ years’ experience as a copywriter or editor in an agency, publishing, or journalism environment.
  • Experience with interactive media and direct marketing.
  • Ability to internalize and consistently adhere to internal brand guidelines.
  • Exceptional writing and editing skills, including the ability to quickly review, edit, and QA a wide variety of comms.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
  • Ability to obtain a Level 2 Security Clearance in accordance with U.S. government regulations (U.S. citizens or permanent residents only).

Job Details

As a Freelance Senior Copywriter, you are a seasoned writer who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising solutions that are both elegant and on-brand is what you do. You have a copy editor’s eye for detail and a managing editor’s ability to juggle multiple campaigns at once.

Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can run point on copy development for complex campaigns, and be an inspiring mentor to junior copy staff.

---

You Will:

  • Write clear, concise, and engaging copy for emails, landing pages, paid/unpaid ads and more.
  • Interact with stakeholders to understand business objectives and audience demographics
  • Partner with designers, marketers, and product teams to ensure cohesive messaging.
  • Uphold the client’s brand voice across all written content.
  • Stay up-to-date with industry trends, audience behaviors, and competitor activities.
  • Use research and data-driven insights to inform content strategy.

You Have:

  • 5+ years’ experience as a copywriter or editor in an agency, publishing, or journalism environment—including experience with interactive media and direct marketing.
  • Ability to internalize and consistently adhere to internal brand guidelines
  • Exceptional writing and editing skills, including the ability to quickly review, edit, and QA a wide variety of comms.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.

This position requires candidates to obtain a Level 2 Security Clearance in accordance with U.S. government regulations. As such, only U.S. citizens or permanent residents (Green Card holders) are eligible to apply.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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