Global Commercial Enablement Lead

Role: Global Commercial Enablement Lead

Reporting to: VP, Global Product Marketing

Location: New York, New York

THE OPPORTUNITY

MiQ is a global programmatic media partner, helping brands and agencies make smarter marketing decisions through data, technology, and human insight. 

We blend programmatic expertise and leading AI technology with consultative partnership to drive real business outcomes.

MiQ Sigma is the company’s transformative AI-powered advertising technology trained on the world's most connected data set. Its unified intelligence platform brings together data, technology, and campaign workflows, applies advanced AI to make smarter, data-driven marketing decisions, and fundamentally shifts how brands and advertisers connect with consumers in today's fragmented digital landscape.

We are seeking a motivated, dynamic Global Commercial Enablement Director to support our growing global team. 

Reporting to the VP, Global Product Marketing, you will lead our global commercial product enablement efforts. Working closely with Sales, Account Management, Product, and Marketing team leaders, you will have the opportunity to make a significant impact on how we go-to-market with our technology and media solutions.  This includes both the strategic conceptualization of the sales enablement approach in line with company and product goals, and working with global and local commercial team leads to execute those strategies. You’ll use your talent for project management, collaboration, messaging, communication and product, market and customer knowledge to ensure success.

If you are a seasoned, independent Product Marketing or Sales Enablement pro with a keen attention to detail, a track record of building strong relationships to enable sales teams, and an understanding of the programmatic media industry - we want to hear from you. 

JOB RESPONSIBILITIES

As part of the global product marketing team, your main responsibility will be to support our product go-to-market and commercialisation efforts through:

Increasing content usage

• Own and streamline MiQ’s enablement tech stack and GTM processes. 
• Drive sales and AM adoption of systems/ processes for surfacing sales content.
• Work with other PMMs to drive an increase in the quantity and regularity of snackable sales enablement content releases across our product suite (e.g. sales email templates, insights, one sheet, talk tracks, FAQs, competitive kill points, newsjacking paragraphs, packages etc)

Decreasing ramp-up time for sales

• Collaborate with L&D team in creating a sales onboarding program that covers MiQ’s products and how we sell them
• Own the execution across stakeholders of go-to-market training programs for our tier 1 and 2 global product launches: including product updates, market trends, objection handling, and value selling techniques, and pitch or demo practice methods.

Monitoring impact metrics

• Regularly report on usage and effectiveness of collateral assets and training across product marketing
• Build effective measurement frameworks for go-to-market adoption
• Develop systems and process for customer feedback data collection and interpretation

Shortening the sales and partnership cycle

• Develop sales cycle analysis to inform strategy around selling our products such as pricing, prospecting process, upselling, custom segmentation etc
• Leverage and automate platform usage data to inform and improve commercial success

REQUIRED EXPERIENCE

• Proven work experience as a Product Marketing, Sales Marketing, or Sales Enablement professional - 5+ years
• Strong commercial understanding of the programmatic industry
• Track record in designing and executing successful sales enablement programs, including training 
• Proven ability to create attractive commercial product packaging content such as offers or bundles 
• Experience working with key sales enablement systems such as Seismic, Gong, Glean, Salesforce, Thoughtspot or other similar platforms

YOUR CORE COMPETENCIES

PROJECT MANAGEMENT:

• Highly organized, with an outstanding ability to plan and execute complex enablement programs and training plans with multiple objectives, stakeholders and deliverables
• Proactive in creating and improving team processes with attention to detail
• Able to plan ahead and predict blockers in order to prevent them

ANALYSING:

• Ability to correctly interpret qualitative and quantitative data and extract key relevant themes.
• Aptitude for building a deep understanding and empathy for internal and external audiences.
• Proactively seeks to understand and is comfortable communicating the technical detail of products.

PRODUCT STORYTELLING:

• Creates compelling product storytelling, positioning and messaging  based on a thorough understanding of MiQ’s market, products and clients needs
• Commercially minded, with an ability to build attractive promotions, packaging and pricing models.

COLLABORATION:

• Builds strong positive stakeholder relationships in order to influence people and reach objectives
• Understands global cultural differences in communication and adapts accordingly.
• Proactively open and transparent on work priorities and progress with all stakeholders
• Approaches change and the need for agility with a positive attitude.

COMMUNICATION:

• Can speak clearly and empathetically to all of MiQ’s audiences - internal and external
• Adept at making complex product information easy to understand
• Flawless command of the English language; written communication is always compelling, mistake free and in MiQ’s Tone of Voice.
• Creates a range of suitable content outputs that showcase a detail-orientated approach, an eye for design, and are always within MiQ’s brand guidelines

BENEFITS & PERKS - US MARKET

• Health benefits - covering medical, dental, vision with HSA and FSA options
• Company paid basic life and long-term disability plans
• An Employee Assistance Program (EAP)
• Paid maternity and paternity leave
• A Nursing Mother’s Program
• Generous PTO policy in addition to paid holidays
• Tax Free Benefits (Commuter/Health/Dependent Care)
• Inter-office travel opportunities and a company-sponsored trip (ask us about this!)
• Continuous education and training
• An open office and casual work atmosphere

Pay Transparency 

For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $140,000-$160,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

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Equal Opportunity Employer 

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