Global Paid Media Specialist

We are seeking an experienced, data-driven Global Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple markets and channels. You will play a pivotal role in scaling our paid media efforts globally, ensuring performance is aligned with business objectives, and collaborating cross-functionally with regional and local teams.

Key Responsibilities 
 

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, programmatic DSPs, and emerging channels.
• Manage and allocate global media budgets effectively to maximize ROI while ensuring local market nuances are considered.
• Build, monitor, and optimize campaigns for KPIs such as CPA, ROAS, LTV, and other performance metrics.
• Collaborate with creative, data, and product teams to align ad creatives and messaging with campaign strategies.
• Develop and implement A/B testing strategies for creatives, audiences, and bidding approaches to drive continuous improvement.
• Generate actionable insights from campaign performance data, sharing learnings and recommendations with internal stakeholders.
• Stay on top of industry trends, platform updates, and emerging tools to keep the company’s paid media strategies competitive and innovative.
• Support localization of campaigns while maintaining global brand consistency.