Global Paid Media Specialist
2 Months ago • All levels
Marketing
Job Description
We are looking for a data-driven Global Paid Media Specialist to manage and optimize paid media campaigns across various global markets and channels. This role involves planning, executing, and scaling paid media efforts to meet business objectives, working closely with regional and local teams. Key responsibilities include managing campaigns on platforms like Google Ads, Meta, TikTok, and programmatic DSPs, allocating global budgets for maximum ROI, and optimizing campaigns based on KPIs such as CPA and ROAS. Collaboration with creative, data, and product teams is essential for aligning ad creatives with campaign strategies. The specialist will also implement A/B testing, generate performance insights, share recommendations, stay updated on industry trends, and support campaign localization while maintaining global brand consistency.
Must Have:
- Plan, execute, and optimize paid media campaigns
- Manage global media budgets effectively
- Build, monitor, and optimize campaigns for KPIs
- Collaborate with creative, data, and product teams
- Develop and implement A/B testing strategies
- Generate actionable insights from campaign performance
- Stay on top of industry trends
- Support localization of campaigns
We are seeking an experienced, data-driven Global Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple markets and channels. You will play a pivotal role in scaling our paid media efforts globally, ensuring performance is aligned with business objectives, and collaborating cross-functionally with regional and local teams.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, programmatic DSPs, and emerging channels.
- Manage and allocate global media budgets effectively to maximize ROI while ensuring local market nuances are considered.
- Build, monitor, and optimize campaigns for KPIs such as CPA, ROAS, LTV, and other performance metrics.
- Collaborate with creative, data, and product teams to align ad creatives and messaging with campaign strategies.
- Develop and implement A/B testing strategies for creatives, audiences, and bidding approaches to drive continuous improvement.
- Generate actionable insights from campaign performance data, sharing learnings and recommendations with internal stakeholders.
- Stay on top of industry trends, platform updates, and emerging tools to keep the company’s paid media strategies competitive and innovative.
- Support localization of campaigns while maintaining global brand consistency.
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