Growth Analyst
Job Summary
Job Description
As a Growth Analyst at Kwalee, you will be responsible for auditing and analyzing key areas such as Performance Marketing, Product Marketing, Ad Monetisation, and Creative Performance. You will collaborate with the User Acquisition, Product Marketing, and Data teams to optimize user acquisition, engagement, and monetization strategies. The role is based in Leamington Spa, requiring on-site presence for daily collaboration and innovation. You'll identify opportunities to improve performance and define KPIs. Additionally, you'll use Excel and SQL to analyze data, design and run A/B tests, monitor industry metrics, and communicate findings to stakeholders in an agile environment.
Must have:
- Prior experience in mobile gaming is a must.
- Strong background in performance marketing or analytics.
- Proficiency in Excel for financial and performance modelling.
- Hands-on experience with SQL for data extraction and analysis.
- Familiarity with Mobile Measurement Partners (MMPs).
- Understanding of A/B testing methodologies and implementation.
- Strong knowledge of key growth metrics.
- Excellent communication skills.
- Agile mindset in a fast-paced environment.
- Based in Leamington Spa, on-site 5 days a week.
Perks:
- Comprehensive medical cover (dental, optical).
- Life assurance and a solid pension plan.
- 25 days of holiday.
- Unlimited snacks and drinks.
- On-site gym.
- Free parking and electric charging stations.
- Career growth opportunities.
- Seasonal events, townhalls, and Kwalee merch.
- Dog-friendly policy.
8 skills required
Job Details
At Kwalee, we foster an environment where creativity and collaboration come together. Specialising in both the development and publishing of casual and hybrid casual games, we also bring our creative touch to publishing PC & Console titles, ensuring a diverse and exciting gaming portfolio.
By joining our talented team in Bangalore or Leamington Spa, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong. We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players.
Join the team!
As we continue to grow, we are now looking for a Growth Analyst to join our Performance Marketing team.
As a Growth Analyst, you will be responsible for auditing and analysing key areas, including Performance Marketing, Product Marketing, Ad Monetisation, and Creative Performance. You will work closely with the User Acquisition, Product Marketing, and Data teams. Together, you will drive data-driven decision-making to optimise user acquisition, engagement, and monetisation strategies.
This is a permanent role based in our Leamington Spa studio, where our daily in-office collaboration fuels creativity and innovation.
Responsibilities:
- Audit and analyse Performance Marketing, Product Marketing, Ad Monetisation, and Creative performance to identify key insights and improvement opportunities.
- Utilise Excel to understand the impact of ROAS targets on revenue and profitability.
- Identify and implement low-hanging fruit opportunities to improve performance.
- Define and set KPIs to measure and understand team performance.
- Work with Mobile Measurement Partners (MMPs) to track, analyse, and optimise campaigns.
- Write and execute SQL queries to extract meaningful insights from large data sets.
- Design, run, and analyse A/B tests to enhance decision-making processes.
- Monitor and interpret key industry metrics such as IPM, CTR, CR, CPI, and ROAS.
- Communicate findings clearly with stakeholders, ensuring alignment across teams.
- Work in an agile environment, adapting to fast-paced changes and challenges.
- Meet tight deadlines while maintaining high analytical and strategic standards.
Requirements:
- Prior experience in mobile gaming is a must.
- Strong background in performance marketing or analytics.
- Proficiency in Excel for financial and performance modelling.
- Hands-on experience with SQL for data extraction and analysis.
- Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
- Understanding of A/B testing methodologies and implementation.
- Strong knowledge of key growth metrics like IPM, CTR, CR, CPI, and ROAS.
- Excellent communication skills to effectively share insights with stakeholders.
- Agile mindset with the ability to thrive in a fast-paced environment.
- Based in our Leamington Spa office with 5 days per week on-site.
Why Kwalee?
We believe in more than just a job—we’re committed to helping you thrive with a fantastic work-life balance and a range of great benefits! You’ll enjoy comprehensive medical cover, including dental and optical care, life assurance, and a solid pension plan. Plus, you’ll have 25 days of holiday to recharge, along with unlimited snacks and drinks to keep you energised throughout the day.
Enjoy the benefits of an on-site gym, free parking, and convenient electric charging stations. We provide state-of-the-art equipment and plenty of career growth opportunities to set you up for success. And to keep things lively, we host seasonal events, regular townhalls, and share exclusive Kwalee merch. With our dog-friendly policy and a vibrant office atmosphere, there’s always something fun going on!
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.
Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
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