Growth Content Manager
Job Summary
Job Description
As a Growth Content Manager at OKX, you will be responsible for creating and managing content across various platforms, including paid ads, campaigns, influencers, and emails. Your tasks will involve writing and delivering high-ROI ads, crafting compelling campaign messaging, developing scripts for influencers and video content, and optimizing content for crypto SEO. You will also be expected to stay updated with market trends and create timely content accordingly. The role requires a crypto-native individual with experience in paid marketing and a strong understanding of what converts.
Must have:
- 3-5 years of copy/content experience in growth/marketing teams
- Crypto native - understand products, culture, and speed
- Proven success writing for paid marketing across key platforms
- Sharp instincts for what converts and how to test it
- Fluent in short-form performance copy and storytelling
Good to have:
- Experience with creator/influencer marketing or campaign planning
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy
- Various team building programs and company events
- Comprehensive healthcare schemes for employees and dependants
4 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You'll be Doing
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Own growth content: Write and manage all content and copy across paid ads, campaigns, influencers, and emails
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Ad creatives: Deliver and iterate on high-ROI ads for Google, Meta, TikTok, and programmatic
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Campaign messaging: Craft clear, compelling copy for campaign briefs, landing pages, banners, and partner assets
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Influencer & UGC scripts: Create short-form, performance-driven scripts for KOLs and creator-led campaigns
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Video scripting: Write engaging, native-style short-form video scripts for paid and organic use
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Email & lifecycle: Draft announcements, product updates, and user education flows
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Crypto SEO & listings: Write optimized content for Google, CoinMarketCap, CoinGecko, and aggregators
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Market trend content: React quickly to market news and internal offers with timely content
What We Look For In You
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3–5 years of copy/content experience in growth or marketing teams
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Crypto native—you understand the products, the culture, and the speed
-
Proven success writing for paid marketing across key platforms
-
Sharp instincts for what converts and how to test it
-
Fluent in short-form performance copy and storytelling
-
Bonus: experience with creator/influencer marketing or campaign planning
- Fluent in English and Arabic
Perks & Benefits
-
Competitive total compensation package
-
L&D programs and Education subsidy for employees' growth and development
-
Various team building programs and company events
-
Comprehensive healthcare schemes for employees and dependants
-
More that we love to tell you along the process!
#LI-KW1
#LI-HYBRID
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