Growth Lead, LATAM
Job Summary
Job Description
As a Growth Lead at OKX, you will spearhead the development and execution of data-driven growth strategies across the LATAM region. You will manage a multi-channel growth plan encompassing paid acquisition, PR, SEO/ASO, social media, content creation, affiliates, and offline activations. This role involves tailoring marketing strategies for LATAM audiences while maintaining brand consistency. You'll collaborate with cross-functional teams, own the user lifecycle, analyze performance data, build partnerships, and adapt global strategies for local execution. You will also be a key voice for LATAM users, contributing to product improvements and local initiatives.
Must have:
- 8+ years of experience in growth or digital marketing.
- Experience managing multi-channel campaigns for growth.
- Strong background in paid acquisition and content marketing.
- Deep understanding of cryptocurrency and LATAM user behavior.
- Excellent communication skills in Spanish and English.
- Ability to work independently in a remote-friendly environment.
- Data-driven mindset with a focus on ROI and metrics.
Good to have:
- Previous experience at a major crypto exchange.
- Experience in high-growth startups or multinationals.
- Passion for blockchain, DeFi, and crypto innovation.
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth
- Various team building programs and company events
- More that we love to tell you along the process!
6 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
We’re looking for a Growth Lead to drive OKX’s expansion across LATAM. You’ll own the strategy and execution across multiple growth channels to scale our brand, user base, and market share. This is a high-impact role for a crypto-passionate leader who thrives in dynamic environments and is ready to deliver results across diverse markets.
What You’ll Be Doing
- Lead the development and execution of innovative, data-driven growth strategies across LATAM.
- Manage a multi-channel growth plan, including paid acquisition, PR, SEO/ASO, paid social, content creation, affiliates, and offline activations.
- Tailor and localize marketing strategies to resonate with LATAM audiences while maintaining brand consistency.
- Collaborate closely with cross-functional teams (product, creative, customer support, and operations) to align initiatives and drive results.
- Own the full user lifecycle: acquisition, activation, engagement, retention, and reactivation.
- Analyze performance data to optimize campaigns and report on KPIs such as user growth, engagement metrics, and trading volume.
- Build partnerships with key community leaders, influencers, and media outlets in the region.
- Adapt global strategies for local execution, ensuring cultural relevance and compliance with local regulations.
- Serve as a key voice for LATAM users internally, helping to shape product improvements and local initiatives.
What We Look For In You
- 8+ years of experience in growth, digital marketing, or user acquisition, ideally in crypto, fintech, or tech industries.
- Proven track record managing multi-channel campaigns that drive measurable growth.
- Strong background in paid acquisition, SEO/ASO, paid social, PR, and content marketing.
- Deep understanding of cryptocurrency, blockchain technology, and LATAM user behavior.
- Excellent communication skills in Spanish and English (Portuguese is a plus).
- Ability to work independently, prioritize effectively, and operate in a fast-paced, remote-friendly environment.
- Data-driven mindset with a strong focus on ROI and performance metrics.
- Previous experience building and scaling growth initiatives across multiple countries in LATAM is highly preferred.
Nice to Have
- Previous experience at a major crypto exchange or fintech company.
- Experience working in high-growth startups or multinational environments.
- Passion for blockchain, DeFi, and crypto innovation.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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