Growth Lead, LATAM

10 Hours ago • 8 Years +

Job Summary

Job Description

The Growth Lead will spearhead OKX's expansion across LATAM, owning the strategy and execution across multiple growth channels. This role involves developing and implementing data-driven growth strategies, managing multi-channel campaigns (paid acquisition, PR, SEO/ASO, social media, content creation, affiliates, and offline activations), tailoring marketing strategies for LATAM audiences, collaborating with cross-functional teams, and owning the full user lifecycle. The individual will also analyze performance data, build partnerships, adapt global strategies, and serve as a key voice for LATAM users. They need to have experience in driving measurable growth, a deep understanding of cryptocurrency, blockchain technology and also strong communication skills.

Must have:

8+ years in growth, digital marketing, or user acquisition.
Experience managing multi-channel campaigns for measurable growth.
Strong background in paid acquisition, SEO/ASO, paid social, PR, and content marketing.
Deep understanding of cryptocurrency and blockchain technology.
Excellent communication skills in Spanish and English.

Good to have:

Previous experience at a major crypto exchange or fintech company.
Experience working in high-growth startups or multinational environments.
Passion for blockchain, DeFi, and crypto innovation.

Perks:

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!

6 skills required

6 skills required for this role

Add these skills to join the top 1% applicants for this job

seo

communication

innovation

growth-strategies

cross-functional

performance-analysis

Job Details

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

We’re looking for a Growth Lead to drive OKX’s expansion across LATAM. You’ll own the strategy and execution across multiple growth channels to scale our brand, user base, and market share. This is a high-impact role for a crypto-passionate leader who thrives in dynamic environments and is ready to deliver results across diverse markets.

What You’ll Be Doing

Lead the development and execution of innovative, data-driven growth strategies across LATAM.
Manage a multi-channel growth plan, including paid acquisition, PR, SEO/ASO, paid social, content creation, affiliates, and offline activations.
Tailor and localize marketing strategies to resonate with LATAM audiences while maintaining brand consistency.
Collaborate closely with cross-functional teams (product, creative, customer support, and operations) to align initiatives and drive results.
Own the full user lifecycle: acquisition, activation, engagement, retention, and reactivation.
Analyze performance data to optimize campaigns and report on KPIs such as user growth, engagement metrics, and trading volume.
Build partnerships with key community leaders, influencers, and media outlets in the region.
Adapt global strategies for local execution, ensuring cultural relevance and compliance with local regulations.
Serve as a key voice for LATAM users internally, helping to shape product improvements and local initiatives.

What We Look For In You

8+ years of experience in growth, digital marketing, or user acquisition, ideally in crypto, fintech, or tech industries.
Proven track record managing multi-channel campaigns that drive measurable growth.
Strong background in paid acquisition, SEO/ASO, paid social, PR, and content marketing.
Deep understanding of cryptocurrency, blockchain technology, and LATAM user behavior.
Excellent communication skills in Spanish and English (Portuguese is a plus).
Ability to work independently, prioritize effectively, and operate in a fast-paced, remote-friendly environment.
Data-driven mindset with a strong focus on ROI and performance metrics.
Previous experience building and scaling growth initiatives across multiple countries in LATAM is highly preferred.