Growth Management - Senior Manager - Bill Payments
Job Summary
Job Description
Paytm is seeking a Senior Manager for Growth Management in Bill Payments. The role involves accelerating core growth metrics and user numbers by developing innovative user growth strategies, devising performance marketing plans, and managing digital campaigns. Responsibilities include identifying demand levers, collaborating with central teams for campaign execution, analyzing performance, monitoring market trends, and defining user acquisition and retention strategies. The ideal candidate will have a strong understanding of marketing, consumer behavior, and data-driven problem-solving skills, with experience in the consumer internet industry and stakeholder management.
Must have:
- Own growth charter for category
- Devise innovative user growth strategies
- Create strong performance marketing strategy
- Develop digital prospecting/remarketing campaigns
- Identify user cohorts for growth campaigns
- Measure marketing campaign performance
- Monitor market trends and competitors
- Define user acquisition and retention strategy
- Data-driven with problem-solving skills
- Excellent communication and negotiation skills
Good to have:
- GTM Strategy
- Category Management
- Negotiation
- Offline, CLM Marketing & Performance Marketing
- P&L Ownership
- Product Strategy
- Advance Excel
- Experience building category from nascent stage
- MBA from Tier 1 Business school
Perks:
- Collaborative output driven program
- Increase cross-sell opportunities
- 360 feedback from peer teams
- Respect earned from peers and manager
- Opportunity to create wealth
5 skills required
Job Details
Title - Growth Management - Senior Manager - Bill Payments
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role: We are looking for a senior person for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Roles & Responsibilities:
● Own the growth charter for the category and work closely with central teams to strategize and coordinate the executions of such campaigns.
● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app
● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation
● Work closely with management to share funnel conversion improvement ideas, feedback & present results.
● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
● Monitor market trends, research consumer markets, and competitors’ activities
● Identify funnel issues and collaborate with internal teams to resolve them
● Define user acquisition and user retention strategy
● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics
Competency
● GTM Strategy
● Category Management
● Negotiation
● Offline, CLM Marketing & Performance Marketing
● P&L Ownership
● Product Strategy
● Advance Excel
Superpowers/ Skills that will help you succeed in this role:
● 5-7 years of relevant experience in Consumer internetindustry in similar roles across Growth and Category
● Experience is building category from the nascent stage is a plus point
● Extremely adept at stakeholder management
● MBA from Tier 1 Business school preferred
● High degree of ownership in taking things to completion
● Must be data driven with strong problem solving andanalytical skills
● Ability to multitask and work on diverse range ofrequirements
● Excellent communication skills with ability to handle complexnegotiations
Why join us?
-A collaborative output driven program that brings cohesiveness across businesses through technology.
-Improve the average revenue per use by increasing the cross-sell opportunities
-A solid 360 feedback from your peer teams on your support of their goals
Respect, that is earned, not demanded from your peers and manager
Compensation If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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