Growth Manager

At Sunday, we fuel hybrid-casual games by developing and marketing fun, easy-to-play mobile games that consistently top the charts and generate hundreds of millions of downloads globally. Our talented team of developers, artists, designers, and marketers work together to build games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization. As proud members of the applike group, our primary focus is on leveraging their cutting-edge advertising technology to deliver smart, player-friendly monetization and contribute to a thriving mobile ecosystem. Supported by Bertelsmann, Europe's largest media company, we are equipped with the resources to push the boundaries of the mobile gaming space. Join us as we continue to shape the future of hybrid-casual gaming.

We are currently looking for a ''Growth Manager'', responsible for all the User Acquisition processes and the Monetization of our games. This also includes working closely with Creatives and Product teams to maximize the business value by improving both the marketability and the engagement of the games. For this reason, the role not only requires an analytical mindset with a passion for numbers, but also a penchant for creativity and gaming in general.

What you will do:

• Setup, monitor and optimize independently: all user acquisition channels, the monetization, creative performance while generating new ideas for your products
• Try out new marketing creatives based on brainstorming and competitor analysis
• Have a constant focus on user LTV by pushing your campaigns and influencing product and live ops ideas
• Have a holistic overview of all marketing and monetization channels as well as products to maximize business value
• Maintain a fruitful communication with the Account Managers of ad networks and push upcoming issues to them
• Proactively initiate meetings to gain progress and challenge meetings that have no impact
• Document results and derive next steps
• Taking on responsibilities for Junior starters (Buddy system) by evaluating work progress and giving valuable feedback
• Work closely with product owners to prioritize high-impact features on the roadmap for maximum business value
• Keep up with emerging market trends to shape competitive growth strategies for our games.
• Segment user cohorts to optimize LTV through targeted marketing and monetization efforts

Who you are:

• You have at least 1 year of working experience in mobile performance marketing, ideally for games, with a minimum of six months operational management of marketing channels
• Experience in marketing Hybrid or Casual games, including user segmentation strategies for those genres
• Understanding of UA KPIs, have the ability to recognize internal and external factors, and develop appropriate strategies based on this insight
• Basic technical knowledge about mobile marketing related technologies (Tracking, MMP, SDK, SKAD)
• Specialized understanding of different networks and ability to set up new campaigns and run products which maximize outcome
• Being able to understand monetization KPIs their dependencies and impact on the UA side whilst ongoing monitor and solve upcoming issues independently
• Be responsive and be able to cluster needed information and share accordingly

Fuel for the Journey: Benefits to Support Your Ambitions

• Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skill set and achieve your career goals.
• Easy Arrival to Sunday From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at Sunday in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
• Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
• Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment, fun open spaces, and a large variety of snacks and drinks.
• Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.