Growth Manager

2 Weeks ago • 1 Years + • Monetization • Marketing

Job Summary

Job Description

The Growth Manager at Sunday is responsible for all user acquisition processes and game monetization. This includes collaborating with creative and product teams to enhance marketability and engagement, optimizing marketing channels, analyzing performance data (KPIs), and developing strategies for improved user lifetime value (LTV). The role demands a strong analytical mindset, creativity, and a passion for gaming. Responsibilities include setting up and optimizing UA channels, testing new creatives, monitoring LTV, communicating with ad network account managers, documenting results, mentoring junior team members, and working with product owners to prioritize features for maximum business value. Staying updated on market trends to shape competitive growth strategies is also crucial.
Must have:
  • 1+ years mobile performance marketing (games preferred)
  • Experience with hybrid/casual game marketing
  • Understanding of UA KPIs and LTV
  • Knowledge of mobile marketing technologies (MMP, SDK, SKAD)
  • Monetization KPI understanding and optimization
  • Strong analytical and creative skills
Perks:
  • Skill development opportunities
  • Relocation assistance
  • Hybrid work setup
  • 30 days vacation
  • Remote work option
  • Gym access
  • Mental health support

Job Details

At Sunday, we fuel hybrid-casual games by developing and marketing fun, easy-to-play mobile games that consistently top the charts and generate hundreds of millions of downloads globally. Our talented team of developers, artists, designers, and marketers work together to build games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization. As proud members of the applike group, our primary focus is on leveraging their cutting-edge advertising technology to deliver smart, player-friendly monetization and contribute to a thriving mobile ecosystem. Supported by Bertelsmann, Europe's largest media company, we are equipped with the resources to push the boundaries of the mobile gaming space. Join us as we continue to shape the future of hybrid-casual gaming.

We are currently looking for a ''Growth Manager'', responsible for all the User Acquisition processes and the Monetization of our games. This also includes working closely with Creatives and Product teams to maximize the business value by improving both the marketability and the engagement of the games. For this reason, the role not only requires an analytical mindset with a passion for numbers, but also a penchant for creativity and gaming in general.

What you will do:

  • Setup, monitor and optimize independently: all user acquisition channels, the monetization, creative performance while generating new ideas for your products
  • Try out new marketing creatives based on brainstorming and competitor analysis
  • Have a constant focus on user LTV by pushing your campaigns and influencing product and live ops ideas
  • Have a holistic overview of all marketing and monetization channels as well as products to maximize business value
  • Maintain a fruitful communication with the Account Managers of ad networks and push upcoming issues to them
  • Proactively initiate meetings to gain progress and challenge meetings that have no impact
  • Document results and derive next steps
  • Taking on responsibilities for Junior starters (Buddy system) by evaluating work progress and giving valuable feedback
  • Work closely with product owners to prioritize high-impact features on the roadmap for maximum business value
  • Keep up with emerging market trends to shape competitive growth strategies for our games.
  • Segment user cohorts to optimize LTV through targeted marketing and monetization efforts

Who you are:

  • You have at least 1 year of working experience in mobile performance marketing, ideally for games, with a minimum of six months operational management of marketing channels
  • Experience in marketing Hybrid or Casual games, including user segmentation strategies for those genres
  • Understanding of UA KPIs, have the ability to recognize internal and external factors, and develop appropriate strategies based on this insight
  • Basic technical knowledge about mobile marketing related technologies (Tracking, MMP, SDK, SKAD)
  • Specialized understanding of different networks and ability to set up new campaigns and run products which maximize outcome
  • Being able to understand monetization KPIs their dependencies and impact on the UA side whilst ongoing monitor and solve upcoming issues independently
  • Be responsive and be able to cluster needed information and share accordingly

Fuel for the Adventure: What You Get at Sunday

  • Build Your Skills, Not Just Your CV: At Sunday, you grow by doing. Real ownership, fast feedback, and steep learning curves are the norm. We don’t just offer development programs - we offer real problems to solve and the space to own them.
  • Start Fresh in Hamburg - We’ll Back You: Moving to a new city? We’ll help you make it happen. From visas to relocation bonuses to language support, we’ve got your back. Our goal: help you hit the ground running and feel at home fast.
  • Flexible Setup for Maximum Impact: We work in a hybrid setup with three core office days, plus flexibility where it matters. You’ll get 30 days of vacation, the chance to work remotely up to 3 weeks per year, and access to our in-house gym and mental health support when you need a reset.
  • Work Where It Feels Good: Our office has a 5th floor Alster lake view, strong coffee, top gear, and way too many snacks. But more than that - it’s a space designed for makers, thinkers, and game-changers to connect, collide, and build.
  • More Than Just a Job - Join the Crew: We don’t just work side by side. We share wins, tackle challenges, and have fun together. Team events, game nights, spontaneous pizza runs - they’re part of the ride. Work hard, play smart.

Similar Jobs

Tencent - Business Development Intern

Tencent

Auckland, Auckland, New Zealand (On-Site)
3 Weeks ago
Nolimit City - Game Product Owner (Slot Producer)

Nolimit City

Stockholm, Stockholm County, Sweden (On-Site)
5 Months ago
Universal Music - Director, International Marketing

Universal Music

Santa Monica, California, United States (On-Site)
1 Day ago
Google - Account Manager, Travel Ads, Large Customer Sales

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Social Discovery Group - Chief Financial Officer

Social Discovery Group

Portugal (Remote)
6 Months ago
ByteDance - Account Management, Fashion, Non-Apparel (Philippines E-Commerce)

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
3 Months ago
ByteDance - Central Strategy and Sales Policy Associate - Monetization Strategy & Operations

ByteDance

New York, New York, United States (On-Site)
1 Month ago
ByteDance - Machine Learning Engineer, SMB

ByteDance

San Jose, California, United States (On-Site)
1 Week ago
ByteDance - Strategy Manager - BytePlus

ByteDance

Singapore (On-Site)
5 Months ago
Netflix - Product Manager, Ad Insertion (Ads)

Netflix

Seattle, Washington, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Apps Performance Specialist, Southeast Asia

Google

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
1 Week ago
Google - DV360 Programmatic Account Manager, Large Customer Sales

Google

Dublin, County Dublin, Ireland (On-Site)
6 Days ago
Google - Senior Account Strategist, Mid-Market Sales

Google

Chicago, Illinois, United States (On-Site)
4 Days ago
PwC - Tax NewLaw - Associate

PwC

Singapore (On-Site)
6 Months ago
Google - Account Manager, Retail, YouTube and Media Activation

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Trend Micro - Automotive Research Engineer - Threat Intelligence & Content Creation (VicOne)

Trend Micro

Taipei City, Taiwan (On-Site)
6 Months ago
Yodo1 - China Publishing BD Manager

Yodo1

(Remote)
8 Months ago
The Walt Disney Company - Analyst, Distribution Planning & Analysis

The Walt Disney Company

Burbank, California, United States (On-Site)
1 Day ago
NinjaVan - Manager, B2B Sales

NinjaVan

Bangkok, Bangkok, Thailand (On-Site)
6 Months ago
Google - Senior Account Strategist, Mid-Market Sales

Google

New York, New York, United States (On-Site)
4 Days ago

Get notifed when new similar jobs are uploaded

Jobs in Hamburg, Hamburg, Germany

Tesla - Store Supervisor

Tesla

Saxony-Anhalt, Germany (On-Site)
2 Months ago
Tesla - Customer Support Advisor - German (C1), Ukrainian (C1) - Berlin

Tesla

Berlin, Berlin, Germany (On-Site)
2 Months ago
Welevel - Talent Acquisition Manager (f/m/d)

Welevel

Munich, Bavaria, Germany (On-Site)
3 Months ago
Tesla - Mechanical Construction Group Leader

Tesla

Prüm, Rhineland-Palatinate, Germany (On-Site)
2 Months ago
Tesla - Production Associate, Plastics

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
Ubisoft - Engine Programmer

Ubisoft

Mainz, Rhineland-Palatinate, Germany (On-Site)
4 Weeks ago
CrazyLabs - Senior User Acquisition Manager

CrazyLabs

Berlin, Berlin, Germany (Remote)
3 Weeks ago
Google - New Business Sales Associate

Google

Hamburg, Hamburg, Germany (On-Site)
1 Week ago
Tesla - Occupational Safety Specialist - EHS Representative Cell

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
Tesla - Account Manager, Powerwall/Solar Energy Storage

Tesla

Bavaria, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Monetization Jobs

ByteDance - Data Management and Strategy Intern

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
1 Month ago
Quizizz - Revenue Growth Manager

Quizizz

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
InMobiInMobi - Lead Account Management

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Week ago
ByteDance - Business Analysis & Operation Director

ByteDance

Singapore (On-Site)
6 Months ago
ByteDance - Account Management, FMCG, Personal Care & Beauty (Philippines E-Commerce)

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
1 Month ago
Second Dinner - Principal Product Manager, Revenue (MARVEL SNAP)

Second Dinner

United States (Remote)
3 Weeks ago
ByteDance - Compliance Officer, Philippines - Global Payment

ByteDance

Pasig, Metro Manila, Philippines (On-Site)
4 Months ago
Jam City - Monetization Manager - Mobile Gaming Industry

Jam City

Toronto, Ontario, Canada (On-Site)
9 Months ago
ByteDance - Site Reliability Engineer - AML

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
Joyteractive - Segmentation Producer

Joyteractive

Georgia (Remote)
4 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

We create and publish extremely engaging and addictive mobile games with smart and player-friendly monetisation. We are on the way to becoming one of the leading mobile publishers and developers. We are generously backed by an investment from Bertelsmann, one of the world's largest media houses. We love building engaging games and apps. If you think you have the right combination of smart and ambitious and want to join us: We’re hiring!

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

Hamburg, Hamburg, Germany (Hybrid)

View All Jobs

Get notified when new jobs are added by Sunday

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug