Growth Manager - Lifecycle & Marketing Ops
Job Description
- Productize feature launch process to drive adoption.
- Collaborate with content, brand, communications, and community teams.
- Optimize user communication, positioning, and marketing copy.
- Own email lifecycle marketing for external user touch points.
- Lead vertical campaigns for specific use cases.
- 10+ years experience in fast-paced consumer tech.
- Proven track record of shipping many features.
- Exceptional taste in product positioning for mass accessibility.
- Owner mentality, thrives in 0-to-1 environments.
- Creative with precise and urgent execution.
- Influence product strategy via customer and competitive insights.
- Comprehensive health, dental, and vision insurance for you and your dependents
- 401(k) plan
Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world’s leading AI platforms. Perplexity has raised over $1B in venture investment from some of the world’s most visionary and successful leaders, including Elad Gil, Daniel Gross, Jeff Bezos, Accel, IVP, NEA, NVIDIA, Samsung, and many more. Our objective is to build accurate, trustworthy AI that powers decision-making for people and assistive AI wherever decisions are being made. Throughout human history, change and innovation have always been driven by curious people. Today, curious people use Perplexity to answer more than 780 million queries every month–a number that’s growing rapidly for one simple reason: everyone can be curious.
Responsibilities
- Productize our feature launch process that clearly and effectively reaches our audience and drives adoption
- Collaborate closely with our content, brand, communications, and community teams to create the defining category of knowledge discovery
- Obsess over every user communication, key positioning statement, and marketing copy to make Perplexity accessible to non-technical audiences and new-to-AI
- Own all external user touch points via email, implementing lifecycle marketing practices. You simplify the complex.
- Lead vertical campaigns to bring specific use cases to life — from cooking to coding
Qualifications
- 10+ years of experience working at a fast-paced consumer technology company
- You’ve shipped a lot of features. You’ve made mistakes while doing so. You know how to make a splash.
- You have incredible taste in positioning and making a novel technology accessible to the masses
- You have an owner mentality — you move fast and are willing to get your hands dirty. You’re motivated by aggressive timelines and thrive in a 0-to-1 environment.
- You’re a natural creative that can not only generate ideas, but also execute with precision and urgency
- You can influence product strategy via a thorough understanding of the customer and the competitive environment
The cash compensation range for this role is $175,000 - $225,000.
Equity: In addition to the base salary, equity may be part of the total compensation package.
Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.
