Job Description
- 3-5 years of growth marketing experience in product-driven companies with PLG and community focus.
- Strong understanding of user adoption drivers and audience targeting.
- Founder experience is highly valued, even without prior formal marketing experience.
- Direct experience with AI and/or creative communities is a big plus.
- User acquisition and retention strategies.
- Proficiency in growth hacking tools, SEO, programmatic growth, and performance marketing.
- Data analytical proficiency and curiosity.
- Strong communication and collaboration skills.
- Develop and implement growth strategies for user acquisition, engagement, and retention.
- Utilize growth hacking tools, automation, campaign management, SEO, email marketing, and performance marketing.
- Conduct A/B testing, web optimization, conversion analysis, and funnel optimization.
- Analyze data to identify effective strategies and areas for improvement.
- Test and decide on growth strategies and programs for investment.
- Drive growth speed and be accountable for performance.
As the first Growth Marketer at Luma you will work as part of the Go-To-Market team focusing on user acquisition across channels. The ideal candidate has infectious energy to try new things, can draw from experience of tested and proven growth tactics and ability to implement them across audiences. You enjoy moving fast, understanding what works and doubling down on this. You think about growth all the time and you constantly test new things (you do not ask for permission:) If you are a founder and do not have a Growth Marketer on your resume - this is very likely a job you have done and we’d love to hear from you.
Role & Responsibilities
Develop and implement growth strategies to tactics to increase user acquisition, engagement and retention.
Growth hacking tools, automation, campaign management, SEO, programs, email marketing and performance marketing.
A/B testing, web optimization, conversion analysis and funnel optimization.
Data analysis to identify what works and not and what to double down on.
You are responsible for testing and deciding which growth strategies and programs we continue to invest in.
You are responsible for growth speed, if we do not grow fast enough, you will be asked why.
Background
3-5 years of growth marketing experience in various product-driven companies where PLG and community have been differentiating factors.
Strong understanding of what makes someone adapt to a new product and where and how to find and test with audiences.
Are you a founder? Then it does not matter if you have growth or marketing prior experience, you have most likely done this role unaware that this is what you are doing.
Big plus if you have direct experience of AI and / or creative communities.
Key Knowledge
User acquisition and retention strategies.
Proficiency in growth hacking tools and technologies such as SEO, programmatic growth and performance marketing. Data analytical proficiency and curiosity. You view growth through a loop lens.
Strong communication and collaboration skills.
