Growth Marketing Manager

1 Month ago • 3 Years + • Marketing • $150,000 PA - $180,000 PA

Job Summary

Job Description

Second Dinner, an award-winning independent game development studio, is seeking a Growth Marketing Manager to help scale user acquisition for their debut game, MARVEL SNAP, as they transition to fully in-house publishing. This hands-on role involves leading campaign strategy and execution across various platforms like Meta, Google, ASA, and DSPs, while also owning creative testing, ASO experiments, and partner coordination. The ideal candidate will be data-driven, curious about creative performance, and excited to contribute to a lean, high-impact team. Responsibilities include driving paid UA campaign performance, managing campaign setup and pacing, leading partner/vendor management, running the creative feedback engine, collaborating with a Creative Lead on a strategic creative pipeline, owning ASO performance and experimentation, supporting market-specific campaign execution, and overseeing UA ops workflows.
Must have:
  • 3+ years of experience in UA channels (Meta, Google, ASA, DSPs)
  • Strong analytical skills for data-driven decisions
  • Self-starter with strong follow-through
  • Creative intuition and awareness of trends
  • Familiarity with ASO testing
Good to have:
  • Experience marketing cross-platform games
  • Exposure to emerging UA channels
  • Practical use of AI tools in marketing
Perks:
  • Medical, Dental, and Vision insurance (100% premium coverage for employees)
  • 401(k) contribution
  • 16 weeks paid parental leave
  • Home office improvement bonus
  • Paid Vacation & Sick time
  • Up to 10 BetterHelp sessions annually
  • Company Winter Holiday shutdown
  • Company Summer Holiday shutdown
  • Company Events (in-person and virtual)

Job Details

Who We Are

Second Dinner is an award-winning independent game development studio. Just how many awards, you ask? A whopping 22 in total so far… Including Mobile Game of the Year from both The Game Awards and DICE, Best Strategy Game from IGN, and the prestigious Apple Design Award for Innovation. Yes, that’s a lot of awards! But these accolades don’t magically materialize; they’re a testament to the amazing folks who make up our studio. You could be the next addition to our award-winning team! Continue reading to find out more.

For our debut game, MARVEL SNAP, we’ve partnered with Marvel (Trust us, we had to pinch ourselves too!). We’ve got other SUPER FUN (but still secret) projects in the works, and this role is a chance to be a part of something new and special at the company. As a remote-first company, we value diversity and encourage applications from everyone who can bring something unique to the table.

Calling all Curious, Driven, and Creative Performance Marketers Devoted to their Craft!

Second Dinner is building an industry-leading growth team and is looking for someone to help us shape the growth team of the future.

We’re looking for a hands-on, growth-minded marketer to help scale user acquisition for MARVEL SNAP as we transition to fully in-house Publishing. You’ll lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded/video networks, while owning creative testing, ASO experiments, and partner coordination.

You’ll be a foundational growth hire on a lean, high-impact team during a key moment in our evolution as we bring User Acquisition entirely in-house.

Your Role
The Growth Marketing Manager role is perfect for someone who is energized by performance data and curious about what makes creative win. If you’re excited to help build HOW we grow, not just WHAT we grow, this role is for YOU!

We’re looking for a hands-on, growth-minded marketer to help scale user acquisition for MARVEL SNAP as we transition to entirely in-house Publishing. You will report to the Director of Growth, and your primary responsibility is to lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded/video networks, while owning creative testing, ASO experiments, and partner coordination. You’ll collaborate with top-tier talent across product, creative, and publishing in a high-trust, high-ownership environment where your insights won’t just be heard, they’ll shape what we do next.

Your work will directly impact the success of MARVEL SNAP and lay the groundwork for how we scale performance across the secret projects we can’t wait to reveal.

What You’ll Do:

  • Own and drive performance of paid UA campaigns across Meta, Google, ASA, DSPs, and Rewarded/Video networks, executing with precision to hit ROAS and payback targets

  • Manage campaign setup and pacing end-to-end, ensuring we deliver efficiently, scale responsibly, and stay tightly aligned to goals

  • Lead day-to-day partner and vendor management, including performance reviews, troubleshooting, and surfacing new growth opportunities

  • Run the creative feedback engine: design and own test plans, turning campaign performance into sharp insights that accelerate asset development and unlock high-performing concepts

  • Partner with the Creative Lead to shape and scale a strategic creative pipeline across static, video, and emerging formats, and stay at the forefront of creative innovation in performance marketing

  • Own ASO performance and experimentation: report on key shifts, and implement tests to improve both organic and paid conversion, in close collaboration with the Platform and PMM teams

  • Support market-specific campaign execution, including seasonal moments, content drops, and platform opportunities

  • Oversee UA ops workflows, including Partner Contract, Billing, Invoice, Spend, and performance data QA to keep channels running clean and efficiently

What You’ll Need:
(Even if you don’t check every box. If this role excites you, we’d still love to hear from you!)

  • 3+ years of proven experience driving performance across UA channels — Meta, Google, ASA, DSPs, and more

  • Strong analytical instincts: confident using data to diagnose problems, drive decisions, and optimize results

  • Self-starter with strong follow-through: comfortable navigating ambiguity, managing shifting priorities, and collaborating across teams

  • Creative intuition with a love for the craft: excited by the intersection of storytelling, tech, and experimentation, and stays on top of new tools and trends (UGC, AI, etc.)

  • Familiarity with ASO testing and an understanding of how store assets and metadata impact both organic and paid conversion

  • Above all, you’re excited to contribute to a collaborative culture and help scale something players truly love

Nice to Have, But Not Necessary:

  • Experience marketing cross-platform games, including PC or multi-surface player journeys

  • Exposure to emerging UA channels like Reddit Ads, paid influencer campaigns, CTV ads, and rewarded ad networks

  • Practical use of AI tools to enhance workflow, automation, or creative experimentation in a marketing context

The total compensation for this position includes a new hire offer base salary range of $150,000 - $180,000 USD + equity + comprehensive benefits + potential for discretionary performance bonuses.

Individual pay within this salary range may span multiple levels within the discipline and is determined by assessed job-related skills, experience, relevant education or training. It also factors in market demands and business needs. The disclosed range is not adjusted based on location and may be subject to change or modification based on business needs in the future. Your recruiter can answer any questions about new hire total compensation during the hiring process.

An overview of the benefits and perks at Second Dinner:

  • Medical, Dental, and Vision insurance plans with Second Dinner paying 100% of premiums for employees and 75% for dependents for many plans

  • 401(k) contribution with no waiting period

  • 16 weeks paid parental leave with no waiting period

  • Home office improvement bonus

  • Paid Vacation & Sick time

  • Up to 10 BetterHelp sessions covered each benefits plan year

  • Company Winter Holiday shutdown (Dec 25-Jan 1)

  • Company Summer Holiday shutdown (week of July 4)

  • Company Events - In-person Summer all-hands gathering, in-person holiday party, and virtual events throughout the year

We are an equal opportunity employer that places high value on diversity and inclusion. We do not discriminate on the basis of race, color, ancestry, national origin, religion, age, disability status, sex (including pregnancy), gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, marital status, military status, or veteran status.

You must be legally authorized to work and reside in the United States. We do not sponsor visas or support employment outside the U.S. for this role.

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About The Company

Second Dinner is an independent game development studio that is here to make the most fun games in the world. Not super fun games. Not SUPER DUPER fun games. We mean the MOST fun games. As a remote-first company, we want the most talented teammates wherever they call home. While our headquarters is in Irvine, California, most of our team is fully remote! We strongly believe a diverse team with varied perspectives makes us a better company, and in turn, will help us make better games. If you can bring something new to the table and expand our point of view, that's a huge upside, and we’d love to meet you!

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