Growth Marketing Manager, GTM

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role will report into the Growth Marketing Go-to-Market team and play a key role in driving the creation, delivery, and optimization of innovative creative campaign & promotional assets. This position focuses on supporting the broader creative strategy for Store & Services promotions to ensure the effective utilization of assets that maximize growth. As a vital contributor to the team, you will be responsible for scoping, delivering, and optimizing processes and workflows to increase the velocity and volume of outputs while maintaining alignment with brand guidelines and channel requirements.

What you'll be doing:

• Creative Campaign Development: Drive the creation and optimization of global campaign toolkits and assets that enhance growth marketing initiatives
• Strategic Contribution: Collaborate on the creative strategy for Store & Services Campaigns, ensuring assets are utilized effectively to support business objectives.
• Cross-Functional Collaboration: Partner with global and local teams across marketing, product, operations, and creative to plan, set up, and execute campaigns in a timely and coordinated manner. Work closely with vertical leads to holistically plan and align campaigns across initiatives, ensuring cohesive execution and maximizing impact
• Execution Excellence: Ensure the timely delivery of creative assets tailored to channel execution, aligning them with brand standards and specific channel requirements.
• Process Enhancement: Support the scoping, implementation, and automation of creative workflows to boost output efficiency and scalability.
• Experimentation and Testing: Drive creative experimentation by developing and supporting a robust test-and-learn agenda to inform future campaign strategies.
• Performance Analysis: Utilize performance reporting to assess the effectiveness of campaigns across various formats, sizes, and creatives, working closely with the performance management team to optimize results.
• Audience Strategy: Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact.
• Innovative Growth Strategies: Brainstorm and implement new creative growth strategies, continuously monitoring digital trends, competitor activity, and industry best practices to refine ongoing plans.

What we're looking for:

• A deep knowledge of games and gaming content, including subscription services, with a strong appreciation for different genres, platforms, and player experiences
• Experience working on paid media campaigns, with exposure to Dynamic Creative Optimisation (DCO) approaches, tools, and platforms to help deliver more effective and personalized content
• A creative thinker with a strategic mindset and a strong eye for design and messaging
• Highly organized with strong project management skills and attention to detail
• A collaborative partner who thrives in cross-functional environments
• Understand multicultural marketing dynamics and apply cultural nuance to create relevant, resonant promotional campaigns across global markets
• Data-savvy and performance-oriented, with a passion for continuous optimization

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At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$117,900 - $176,900 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.